Duru Cooperation Product Associate Interview Questions and Answers

Customer acquisition cost is the cost associated with convincing a customer to buy a product or service.

• Customer acquisition cost includes marketing, advertising, sales, and other expenses.

• It is calculated by dividing the total cost of acquiring customers by the number of customers acquired.

• For example, if a company spends $10,000 on marketing and acquires 100 customers, the customer acquisition cost is $100.