DS Group Sales & Marketing Interview Questions and Answers

Role of celebrities in modern advertising.

Q1. Tell me something about yourself.
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Q2. Which genre do u like in quizzing?
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Q3. Tell me one particular moment that you liked in Mahabharata.
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Q4. Give a strategy to revive the drop in sales of Milkybar.
Ans. 
Introduce new flavors and packaging, target younger audience through social media and influencer marketing.
• Introduce new flavors and packaging to attract customers

• Target younger audience through social media and influencer marketing

• Collaborate with popular influencers to promote Milkybar on social media

• Offer discounts and promotions to encourage sales

• Conduct market research to identify customer preferences and trends

• Im...read more
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Q5. Tell me about an inappropriate brand ambassador choice by a company.
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Q6. Why Sachin Tendulkar is considered to be a powerhouse?
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Q1. Do you know who's the market leader when it comes to coffee?
Ans. 
Starbucks is the market leader in coffee.
• Starbucks has the largest market share in the coffee industry.

• They have over 30,000 stores worldwide.

• Their brand is recognized globally and is associated with high-quality coffee.

• Other major players in the market include Dunkin' Donuts, McDonald's, and Tim Hortons.
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Q2. What can be done to become the market leader?
Ans. 
To become a market leader, a company needs to focus on innovation, customer satisfaction, and effective marketing strategies.
• Invest in research and development to create innovative products or services

• Provide exceptional customer service to build brand loyalty

• Develop and execute effective marketing campaigns to increase brand awareness

• Monitor and analyze market trends to stay ahead of competitors

• Offer competitive prici...read more
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Q3. Do you think Shilpa Shetty will be a good choice for roping in for herbal baby products?
Ans. 
Yes, Shilpa Shetty can be a good choice for herbal baby products.
• Shilpa Shetty is a popular celebrity and has a huge fan following.

• She is known for her fitness and wellness regime, which aligns with herbal products.

• Her association with the brand can increase its visibility and credibility.

• However, it is important to ensure that the products are safe and effective for babies.

• A thorough research and testing should be don
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Q4. Should we be worried about the negative review on Amazon for our new product Nescafe e?
Ans. 
Negative reviews on Amazon can impact sales, but it's important to address the issues and improve the product.
• Negative reviews can deter potential customers from purchasing the product

• Addressing the issues mentioned in the review can improve the product and prevent future negative reviews

• Monitoring and responding to reviews can show customers that the company values their feedback

• Positive reviews can outweigh the negat...read more
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Q5. Which is your favorite brand?
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Q1. What are your salary expectations?
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Q2. Share details of your previous job.
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Q3. What is your family background?
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Q4. What are your strengths and weaknesses?
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Q5. Tell me about yourself.
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Discuss Ad Analytics

Q1. Tell me something about yourself.
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Q2. Walk us through your CV.
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ABC condoms have high brand awareness in the country and are also of high quality, but have low sales since local companies are setting up deals with distributers who are preferring the latter to ABC. How do you increase sales and also how do you allocate budgets for the same?

Q1. Tell me something about yourself.
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Q2. Describe your work experience and related questions. Example - Describe clients and markets, timeline of work-ex, types of campaigns, most successful campaign, challenges, use of data, Platforms worked & t...read more
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Q3. Search funnel for a product, Market share/search impression share of the client vs competitor etc.
Ans. 
The search funnel for a product involves analyzing market share and search impression share of the client and competitors.
• The search funnel involves tracking the customer journey from initial search to purchase.

• Market share is the percentage of total sales in a market that a company has.

• Search impression share is the percentage of times a company's ad appears in search results.

• Comparing market share and search impressi...read more
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Q4. Any questions for us?
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Q1. Why marketing?
Ans. 
Marketing is essential for creating brand awareness, generating leads, and driving sales.
• Marketing helps to identify and understand the target audience

• It creates a unique brand identity and helps to differentiate from competitors

• Marketing campaigns generate leads and increase sales

• It helps to build customer relationships and loyalty

• Marketing provides valuable insights into customer behavior and preferences
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Q2. What do u prefer - brand marketing, digital, sales etc?
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Q3. How does sales fit into your goals?
Ans. 
Sales is a crucial aspect of achieving my goals.
• Sales helps me generate revenue and meet targets

• It allows me to expand my customer base and increase brand awareness

• Sales also helps me gather valuable feedback from customers

• I prioritize sales by setting specific targets and tracking progress regularly
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Q4. How would you interact with subordinates who are elder to you?
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Q5. What if a subordinate isn't delivering result on time?
Ans. 
Address the issue with the subordinate and identify the root cause of the delay.
• Schedule a meeting with the subordinate to discuss the issue and identify the reasons for the delay.

• Provide support and resources to help the subordinate overcome any obstacles.

• Set clear expectations and deadlines for future tasks.

• Monitor progress closely and provide feedback regularly.

• Consider disciplinary action if the issue persists desp
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Q6. Still isn't working inspite warnings?
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