Dentsu Aegis Network Account Exeutive Interview Questions and Answers

Programmatic advertising allows for targeted, automated ad placements based on user data and behavior.

• Efficiently reach target audiences through data-driven targeting

• Real-time bidding allows for cost-effective ad placements

• Automated optimization of campaigns based on performance metrics

• Access to a wide range of ad inventory across various platforms

• Ability to track and measure campaign performance in real-time

The back end of an accounting system typically involves processing financial transactions, managing databases, generating reports, and ensuring data security.

• Back end of accounting system involves processing financial transactions such as recording income and expenses.

• It also includes managing databases to store financial data securely and efficiently.

• Generating reports based on the data entered in the system for analy...read more

Different bidding strategies include cost-per-click, cost-per-impression, cost-per-acquisition, and automated bidding.

• Cost-per-click (CPC) bidding involves paying for each click on your ad.

• Cost-per-impression (CPM) bidding involves paying for every 1,000 times your ad is shown.

• Cost-per-acquisition (CPA) bidding involves paying for a specific action taken by the user, such as a purchase or sign-up.

• Automated bidding uses...read more

Programmatic advertising uses automated technology to buy and sell ad space in real time, targeting specific audiences based on data.

• Programmatic advertising uses real-time bidding to automate the buying and selling of ad space.

• It allows for precise targeting of specific audiences based on data such as demographics, behavior, and interests.

• Programmatic advertising can be more cost-effective and efficient compared to tr...read more