Cavitak Marketing Interview Questions and Answers

Q1. Javascript basic question asked like closure hoisting some output based question
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Q1. React app optimization and advanced hooks
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Q1. General professional information
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Q1. Swift, UIkit, GCD, Memory management, Restful API, GraphQL
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Q1. Tell me about yourself
Ans. 
Experienced digital marketer with a passion for creating engaging content and driving results.
• Over 5 years of experience in digital marketing

• Proficient in SEO, SEM, social media marketing, and email marketing

• Track record of increasing website traffic and improving conversion rates

• Strong analytical skills and ability to interpret data to make informed decisions

• Previous success in launching and managing successful market
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Q2. What are you doing on that internship
Ans. 
I am currently interning at a digital marketing agency where I am learning about SEO, social media marketing, and content creation.
• Learning about search engine optimization (SEO) techniques to improve website rankings

• Assisting with social media marketing campaigns to increase brand awareness

• Creating engaging content for various digital platforms

• Analyzing data and metrics to track the success of marketing strategies
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Q3. Salary Expectations
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Q1. How can we grow our followers in instagram
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Growing Instagram followers requires engaging content, strategic use of hashtags, collaborations, and consistent posting.
• Create high-quality and engaging content that resonates with your target audience

• Use relevant and trending hashtags to increase visibility and reach

• Collaborate with influencers or other brands to reach a wider audience

• Post consistently to keep followers engaged and attract new ones
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Q2. Keyword density
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Q3. Difference between off page and on page
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On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.

• Off-page SEO involves building backlinks, social media marketing, and influencer out...read more
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Q4. Meta title and meta description character
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Q5. What is off page work
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Off page work refers to activities done outside of a website to improve its search engine ranking.
• Building backlinks from other websites

• Social media marketing

• Guest blogging on relevant websites

• Online reputation management

• Influencer outreach

• Directory submissions
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Q6. What is Anchor Text
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Anchor text is the clickable text in a hyperlink that provides context about the content of the linked page.
• Anchor text helps search engines understand the topic of the linked page.

• It should be relevant to the content of the linked page for better SEO.

• Examples: 'click here', 'learn more', 'digital marketing executive job description'
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Assignment was easy though the assignment title provided by the company was plagiarised.

Q1. This round was with the Head of Digital Marketing Arvind Goel. The HR Rashi Sahi was also on the call the entire time. Arvind Goel was asking questions like he was looking for validation and not to know a...read more
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Q1. Campaign types in Google ads
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Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.
• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more
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Q2. Bidding strategies and their comparision
Ans. 
Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.
• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more
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Q1. Bumper ads on youtube
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Q2. Audiences available in google and meta ads
Ans. 
Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.
• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more
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There was an editing assignment involving a webpage for a financial organization that detailed a government loan program. I was required to edit the content according to SEO guidelines, provide suggestions for improvements, identify errors, include Grammarly scores, and attach a screenshot of the AI percentage from Copyscape.

Q1. I was asked about my profile, work experience and clients dealt.
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Q2. I was asked questions to analyse my SEO knowledge related to content.
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Q1. My previous job, cycle etc
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Q2. Why I left my last job?
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