Birla Estates Senior Marketing Manager Interview Questions and Answers

ROI with Branding Ads can be measured through various metrics like brand awareness, brand recall, website traffic, and customer engagement.

• Track brand awareness through surveys, social media mentions, and search volume for brand keywords.

• Measure brand recall by conducting brand recognition surveys before and after the ad campaign.

• Analyze website traffic using tools like Google Analytics to see if there is an increase i...read more

I would divide the budget based on the goals and objectives of the digital marketing campaign, allocating funds to channels that have the highest potential for ROI.

• Allocate budget based on the goals and objectives of the campaign

• Prioritize channels with the highest potential for ROI

• Consider the target audience and their preferred channels

• Monitor performance and adjust budget allocation accordingly