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BCM Group Pune Digital Marketing Executive Interview Questions and Answers

Updated 6 May 2024

BCM Group Pune Digital Marketing Executive Interview Experiences

1 interview found

Interview experience
5
Excellent
Difficulty level
Hard
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Naukri.com and was interviewed before May 2023. There were 3 interview rounds.

Round 1 - One-on-one 

(1 Question)

  • Q1. Intro and prior work experience
Round 2 - Technical 

(1 Question)

  • Q1. Lead generation
Round 3 - Final round 

(1 Question)

  • Q1. With company director

Interview questions from similar companies

Interview experience
1
Bad
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Where do you reside
  • Ans. 

    I reside in a cozy apartment in downtown Los Angeles.

    • I live in downtown Los Angeles

    • I have a cozy apartment

    • I enjoy the vibrant city life

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - I've interviewed with this company twice before and received no response. My first interview was in March, and despite following up with HR multiple times, I got no feedback. They contacted me again for a first-round interview, but I declined. A few days ago, I received another call, and I told the HR that I've already interviewed twice without any response. The HR assured me that she would provide feedback if I came in. I went for the interview, which lasted only about three minutes and was very awkward. When I asked the HR for feedback, she mentioned that there's some internal conflict going on. No further updates were provided. This is the worst company I've ever encountered.
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
-
Result
Selected Selected
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Asked about previous experience
  • Q2. What is Search Ads? What is Display Ads?
  • Ans. 

    Search Ads are text-based ads that appear on search engine results pages. Display Ads are visual ads that appear on websites and apps.

    • Search Ads are targeted based on keywords and search intent

    • Display Ads are targeted based on demographics, interests, and behavior

    • Search Ads are usually more effective for direct response campaigns

    • Display Ads are usually more effective for brand awareness campaigns

    • Examples of search engi...

  • Answered by AI
Round 3 - One-on-one 

(1 Question)

  • Q1. What is Facebook Pixel? How to structure FB ads?
  • Ans. 

    Facebook Pixel is a code that tracks user behavior on a website and helps in optimizing Facebook ads.

    • Facebook Pixel is a tracking code that can be added to a website to track user behavior.

    • It helps in optimizing Facebook ads by providing data on user behavior and conversions.

    • The Pixel can track actions such as page views, add to cart, purchases, and more.

    • This data can be used to create custom audiences and retargeting ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Good company if you know the skills of the trade. You should have good communication skills too.

Skills evaluated in this interview

Interview experience
1
Bad
Difficulty level
Easy
Process Duration
-
Result
-
Round 1 - Assignment 

They will ask you to analyse webpage, tools, 2-3 tests

Round 2 - One-on-one 

(1 Question)

  • Q1. Tell us something about your self Assignment centric question Knowledge of tools Clients you have worked in the past

Interview Preparation Tips

Interview preparation tips for other job seekers - 1.Do not join this company
2. They cheat you out of appraisal,keep delaying it
3. Team Leads are dmy managers do not support you
4 unsaid expectation to work on 1.5 client technically 12 hours and if they leave blame you
5 they get very bad clients if they leave blame you for poor performance
6 HRG is the worst
7 Team Leads will be on DND whole day, will not take your call and also give their client work to you
8 worst company
9 do not join even in the name of work from home they do not give leaves even if you have positive leave balance
10 Team Lead Managers are the worst
11 Management will not give you appraisal even if you have worked for 1 year if your client goes they will pocket your hike saying we are paying salary
Interview experience
1
Bad
Difficulty level
-
Process Duration
-
Result
-
Round 1 - One-on-one 

(1 Question)

  • Q1. Where do you reside
  • Ans. 

    I reside in a cozy apartment in downtown Los Angeles.

    • I live in downtown Los Angeles

    • I have a cozy apartment

    • I enjoy the vibrant city life

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - I've interviewed with this company twice before and received no response. My first interview was in March, and despite following up with HR multiple times, I got no feedback. They contacted me again for a first-round interview, but I declined. A few days ago, I received another call, and I told the HR that I've already interviewed twice without any response. The HR assured me that she would provide feedback if I came in. I went for the interview, which lasted only about three minutes and was very awkward. When I asked the HR for feedback, she mentioned that there's some internal conflict going on. No further updates were provided. This is the worst company I've ever encountered.
Interview experience
3
Average
Difficulty level
Moderate
Process Duration
-
Result
Selected Selected
Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Don’t add your photo or details such as gender, age, and address in your resume. These details do not add any value.
View all tips
Round 2 - One-on-one 

(2 Questions)

  • Q1. Asked about previous experience
  • Q2. What is Search Ads? What is Display Ads?
  • Ans. 

    Search Ads are text-based ads that appear on search engine results pages. Display Ads are visual ads that appear on websites and apps.

    • Search Ads are targeted based on keywords and search intent

    • Display Ads are targeted based on demographics, interests, and behavior

    • Search Ads are usually more effective for direct response campaigns

    • Display Ads are usually more effective for brand awareness campaigns

    • Examples of search engi...

  • Answered by AI
Round 3 - One-on-one 

(1 Question)

  • Q1. What is Facebook Pixel? How to structure FB ads?
  • Ans. 

    Facebook Pixel is a code that tracks user behavior on a website and helps in optimizing Facebook ads.

    • Facebook Pixel is a tracking code that can be added to a website to track user behavior.

    • It helps in optimizing Facebook ads by providing data on user behavior and conversions.

    • The Pixel can track actions such as page views, add to cart, purchases, and more.

    • This data can be used to create custom audiences and retargeting ...

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - Good company if you know the skills of the trade. You should have good communication skills too.

Skills evaluated in this interview

Interview experience
5
Excellent
Difficulty level
Easy
Process Duration
Less than 2 weeks
Result
Selected Selected

I applied via Approached by Company and was interviewed before Oct 2023. There was 1 interview round.

Round 1 - Technical 

(2 Questions)

  • Q1. Digital marketing related
  • Q2. In depth question

Interview Preparation Tips

Interview preparation tips for other job seekers - Focus

I applied via Referral and was interviewed before Aug 2021. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Properly align and format text in your resume. A recruiter will have to spend more time reading poorly aligned text, leading to high chances of rejection.
View all tips
Round 2 - One-on-one 

(4 Questions)

  • Q1. What do you know about Digital marketing ?
  • Ans. 

    Digital marketing is the promotion of products or services using digital technologies.

    • It includes various channels like social media, email, search engines, and mobile apps.

    • Digital marketing strategies include SEO, PPC, content marketing, and social media marketing.

    • It helps businesses to reach their target audience, increase brand awareness, and drive sales.

    • Data analysis and tracking are crucial for measuring the succe

  • Answered by AI
  • Q2. Why do you want to get into digital marketing ?
  • Q3. What books about marketing have you read ?
  • Ans. 

    I have read several books on marketing including 'Contagious' by Jonah Berger and 'Influence' by Robert Cialdini.

    • Read 'Contagious' by Jonah Berger which explores the science behind viral marketing

    • Also read 'Influence' by Robert Cialdini which delves into the psychology of persuasion

    • Another book I read was 'The Tipping Point' by Malcolm Gladwell which discusses how ideas spread

    • I also enjoyed 'Purple Cow' by Seth Godin w...

  • Answered by AI
  • Q4. What excites you when it comes to digital marketing ?
  • Ans. 

    The ability to reach a large audience through creative and innovative strategies.

    • The constantly evolving nature of digital marketing keeps me on my toes

    • The ability to track and analyze data to improve campaigns

    • The potential to reach a global audience with targeted messaging

    • The opportunity to experiment with new technologies and platforms

    • Examples: social media campaigns, email marketing, SEO, PPC advertising

  • Answered by AI

Interview Preparation Tips

Interview preparation tips for other job seekers - In the interview, always be confident and honest.

Skills evaluated in this interview

I was interviewed in Nov 2016.

Interview Questionnaire 

6 Questions

  • Q1. Introduce yourself?
  • Ans. 

    I am a digital marketing professional with expertise in SEO, SEM, and social media marketing.

    • I have 5 years of experience in digital marketing.

    • I have successfully managed SEO campaigns and increased organic traffic by 50%.

    • I am proficient in Google Analytics and have used it to optimize website performance.

    • I have created and executed social media marketing strategies that resulted in a 30% increase in engagement.

    • I am co...

  • Answered by AI
  • Q2. What do you understand about the profile?
  • Q3. Why digital marketing?
  • Ans. 

    Digital marketing offers a wide range of opportunities to reach and engage with target audiences, track and measure results, and drive business growth.

    • Digital marketing allows for precise targeting and personalization of marketing messages.

    • It provides a cost-effective way to reach a large audience compared to traditional marketing methods.

    • Digital marketing enables real-time tracking and measurement of campaign performa...

  • Answered by AI
  • Q4. Why do you want to change your job?
  • Q5. Why Virtual Employee?
  • Q6. How well can you adapt the cultural fit in the workplace?

Interview Preparation Tips

Round: HR Interview
Experience: the first round of interview was with the HR , where a brief introduction about me was asked, majorly focusing on my work experience and academics.
Tips: be confident

Round: Test
Experience: The second round was the written test, which was to majorly check the communication skills. There were two questions given, one of them demanding to write an SA and the other one had simple grammar check MCQ Questions.
Tips: strong communication skills
time management
Duration: 1 hour
Total Questions: 2

Round: Technical Interview
Experience: The third round was entirely technical. The same was conducted by the head of the department; where the main focus of he interviewer was on analyzing the technical skills, in-depth knowledge about the profile offered and the reason as to why the interviewee wants to have a shift in the job.
Tips: Be confident, should have proper justification for job change.
In-depth understanding of the profile.

Round: Behavioural Interview
Experience: The last round of interview was conducted on video-chat (Skype) by the CEO of the organization. It was taken in a very formal manner where the behavior and adaptability to different work environments were being focused. As such no technical questions were asked but the presentation skills in terms of how the candidate presents himself and how much research has he/she done about the company were targeted.
Tips: Strong communication skills.
Be confident but not over confident.

Skills: Digital Marketing, Communication Skills, Serach Engine Optimzation, Google Analytics, Knowledge of SEO Tools

BCM Group Pune Interview FAQs

How many rounds are there in BCM Group Pune Digital Marketing Executive interview?
BCM Group Pune interview process usually has 3 rounds. The most common rounds in the BCM Group Pune interview process are One-on-one Round and Technical.
What are the top questions asked in BCM Group Pune Digital Marketing Executive interview?

Some of the top questions asked at the BCM Group Pune Digital Marketing Executive interview -

  1. With company direc...read more
  2. Lead generat...read more

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BCM Group Pune Digital Marketing Executive Interview Process

based on 1 interview

Interview experience

5
  
Excellent
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BCM Group Pune Digital Marketing Executive Reviews and Ratings

based on 1 review

5.0/5

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5.0

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5.0

Work-life balance

5.0

Salary

5.0

Job security

5.0

Company culture

5.0

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5.0

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