American Express Business Analyst Interview Questions and Answers for Experienced

Digital marketing is the practice of promoting products or services using digital channels and technologies.

• Digital marketing involves various strategies such as search engine optimization (SEO), social media marketing, email marketing, and content marketing.

• It aims to reach and engage with a target audience through online platforms like websites, social media platforms, search engines, and mobile apps.

• Digital marketin...read more

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• SEO involves optimizing website content, structure, and HTML code.

• Keyword research and analysis is a crucial part of SEO.

• Link building and social media marketing can also improve SEO.

• Examples of search engines include Google, Bing, and Yahoo.

• SEO helps businesses increase their online visibi...read more

Inorganic results are paid ads in search engines while organic results are the natural listings.

• Inorganic results are paid advertisements that appear at the top or bottom of search engine results pages (SERPs).

• Organic results are the natural listings that appear in SERPs based on relevance to the search query.

• Inorganic results are marked as 'Ad' while organic results are not.

• Examples of inorganic results include Google...read more