Airports Authority of India National Sales Manager Interview Questions and Answers

Planning is the process of deciding what to do and how to do it, while strategy is the overall approach to achieve a goal.

• Planning is short-term, while strategy is long-term.

• Planning focuses on specific tasks, while strategy focuses on the big picture.

• Planning is reactive, while strategy is proactive.

• Planning is a part of strategy.

• Example: Planning how to execute a marketing campaign vs. developing a marketing strategy