Adsify Marketing Interview Questions and Answers

Q1. Javascript basic question asked like closure hoisting some output based question
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Q1. React app optimization and advanced hooks
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Q1. How do you overcome tough situations ?
Ans. 
I overcome tough situations by staying calm, analyzing the problem, seeking advice from others, and taking decisive action.
• Stay calm and composed

• Analyze the problem thoroughly

• Seek advice from colleagues or mentors

• Take decisive action to address the situation

• Learn from the experience to better handle similar situations in the future
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Q2. What do you feel for echoboom organisation ?
Ans. 
I have a positive opinion of echoboom organisation.
• I admire their innovative approach to sales strategies.

• Their focus on customer satisfaction is commendable.

• I appreciate their commitment to employee development and growth.

• Their track record of success in the industry is impressive.
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Q3. Why did an employe training organisation just shut down ?
Ans. 
The employee training organisation shut down due to financial difficulties and lack of demand for their services.
• Financial difficulties led to inability to sustain operations

• Lack of demand for training services resulted in low revenue

• Inability to adapt to changing market trends and technologies

• Competition from online training platforms affected business
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Q4. Tell me something about yourself
Ans. 
I am a results-driven sales executive with a proven track record of exceeding targets and building strong client relationships.
• Experienced in developing and implementing sales strategies

• Skilled in negotiating and closing deals

• Strong communication and interpersonal skills

• Ability to work effectively in a fast-paced environment

• Previous success in growing revenue and expanding client base
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Q5. What perspectives you like about echoboom
Ans. 
I appreciate echoboom's innovative approach to sales strategies and their commitment to customer satisfaction.
• Innovative sales strategies

• Commitment to customer satisfaction

• Strong focus on building long-term relationships with clients
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Q1. General professional information
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Q1. Swift, UIkit, GCD, Memory management, Restful API, GraphQL
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Q1. Tell me about yourself?
Ans. 
Experienced performance marketing manager with a proven track record of driving successful campaigns and maximizing ROI.
• Over 5 years of experience in performance marketing

• Proficient in utilizing various digital marketing channels such as PPC, SEO, and social media advertising

• Strong analytical skills to track and optimize campaign performance

• Managed budgets effectively to achieve desired results

• Previously increased conv
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Q2. Attribution models in Google ads?
Ans. 
Attribution models in Google Ads determine how credit for conversions is assigned to different touchpoints in a customer's journey.
• Common attribution models include last click, first click, linear, time decay, and position-based.

• Each model has its own way of assigning credit to touchpoints based on their position in the customer journey.

• For example, the last click model gives all credit for a conversion to the last tou...read more
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Q3. Define Ad Rank?
Ans. 
Ad Rank is a value used to determine the position of an ad on a search engine results page.
• Ad Rank is calculated based on the bid amount, ad quality, and ad extensions.

• Higher Ad Rank increases the chances of an ad being shown in a higher position.

• Ad Rank formula: Ad Rank = Bid Amount x Quality Score + Ad Extension Impact.

• Example: An ad with a high bid amount, good quality score, and relevant ad extensions will have a h
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Q1. Tell me about yourself ?
Ans. 
I am a dedicated and empathetic customer care executive with 5 years of experience in resolving customer issues and providing exceptional service.
• 5 years of experience in customer care

• Skilled in resolving customer issues

• Strong communication and problem-solving skills

• Empathetic and patient when dealing with customers
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Q1. How good are you in typing?
Ans. 
I am an excellent typist with a typing speed of 80 words per minute.
• I have a typing speed of 80 words per minute

• I am proficient in touch typing

• I have experience in data entry tasks
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It was not very hard not very normal.

Q1. Java 8 recent changes
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Q2. Spring boot configuration
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Q1. Campaign types in Google ads
Ans. 
Campaign types in Google Ads include search campaigns, display campaigns, video campaigns, shopping campaigns, and app campaigns.
• Search campaigns target keywords and appear in search engine results.

• Display campaigns show ads on websites within the Google Display Network.

• Video campaigns promote video content on YouTube and across the web.

• Shopping campaigns showcase products with images and prices in Google Shopping.

• App ...read more
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Q2. Bidding strategies and their comparision
Ans. 
Bidding strategies in performance marketing involve various tactics to optimize ad spend and maximize ROI.
• Different bidding strategies include manual bidding, automated bidding, target CPA, target ROAS, and enhanced CPC.

• Manual bidding allows for full control over bids, while automated bidding uses algorithms to adjust bids based on performance data.

• Target CPA focuses on achieving a specific cost per acquisition, while ...read more
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Q1. Bumper ads on youtube
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Q2. Audiences available in google and meta ads
Ans. 
Audiences available in Google and Meta ads include demographics, interests, behaviors, and remarketing lists.
• Demographics: Target based on age, gender, income, education, etc.

• Interests: Target based on hobbies, activities, preferences, etc.

• Behaviors: Target based on purchase history, device usage, etc.

• Remarketing lists: Target users who have interacted with your website or app.

• Examples: Parents with young children, fit...read more
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