tROAS, or Target Return on Ad Spend, is a smart bidding strategy in Google Ads that focuses on optimizing for a specific return on ad spend. It allows advertisers to set a target ROAS, and Google's machine learning algorithm automatically adjusts bids to maximize conversion value while achieving the specified target. Formula: tROAS = (Conversion Value ÷ Ad Spend) × 100 For example, if you spend ₹1,000 on ads and generate ₹5,000 in conversion value, your ROAS is 500%. Update Google will now automatically adjust your budget for the ROAS recommendation watch out. hashtag#PPC hashtag#SEA hashtag#Ads hashtag#GoogleAds

imsumitdubey

4mo

works at

Strideck

Important - Keyword Types in Google Ads Campaign

Broad Match: The default match type that shows your ads on searches that include misspellings, synonyms, related searches, and other relevant variations. Example: If your keyword is "women's hats," your ad might show for searches like "buy ladies hats," "women's caps," or even "hat stores." Phrase Match: Your ad will show only when the search query includes the exact phrase or close variations of the phrase with additional words before or after. Example: If your keyword is "women's hats," your ad might appear for searches like "buy women's hats" or "women's hats on sale," but not for "hats for women." Exact Match: Your ad will show only when the search query matches the exact keyword or close variations of the exact keyword, including misspellings or plural forms. Example: If your keyword is [women's hats], your ad might show for "women hats" or "women's hat," but not for "best women's hats."

imsumitdubey

4mo

works at

Strideck

How do I improve Google ads quality score?

Keyword Relevance: Ensure your keywords are closely related to your ad text and landing page content. Use specific and relevant keywords rather than broad ones. Ad Relevance: Create highly relevant ad copy that matches the keywords and user intent. Highlight unique selling points and include a clear call-to-action (CTA). Landing Page Quality: Optimize your landing page for user experience (UX) and relevance. Ensure fast loading times, mobile-friendliness, and a clear, navigable structure. The content should be directly related to the ad and keywords. CTR (Click-Through Rate): Improve your CTR by writing compelling ad copy that attracts clicks. A/B test different headlines and descriptions to find the most effective combinations. Ad Extensions: Use ad extensions to provide additional information and improve the visibility of your ads. Extensions like sitelinks, callouts, and structured snippets can enhance your ad’s appeal and click-through rate.

imsumitdubey

4mo

works at

Strideck

Top 10 Google Ads Questions for Someone with 5 Years Experience

-> How do you structure your Google Ads campaigns for optimal performance? -> Can you explain the difference between manual CPC and automated bidding strategies? -> How do you determine the appropriate budget for a new Google Ads campaign? -> What techniques do you use to improve Quality Score? -> How do you perform keyword research and selection? -> What strategies do you use to create effective ad copy? -> Can you explain how you utilize negative keywords to improve campaign performance? -> How do you measure the success of a Google Ads campaign? -> What is your approach to A/B testing ad creatives? -> How do you handle underperforming ads or keywords? -> Can you describe your process for optimizing landing pages for better conversion rates? -> How do you stay updated with the latest changes and updates in Google Ads?