Post
Google Ads
6mo
Whats is tROAS and New Update
tROAS, or Target Return on Ad Spend, is a smart bidding strategy in Google Ads that focuses on optimizing for a specific return on ad spend. It allows advertisers to set a target ROAS, and Google's machine learning algorithm automatically adjusts bids to maximize conversion value while achieving the specified target.
Formula:
tROAS = (Conversion Value ÷ Ad Spend) × 100
For example, if you spend ₹1,000 on ads and generate ₹5,000 in conversion value, your ROAS is 500%.
Update
Google will now automatically adjust your budget for the ROAS recommendation watch out.
hashtag#PPC hashtag#SEA hashtag#Ads hashtag#GoogleAds
gemsbond
6mo
works at
Thanks for sharing such insightful information this is indeed a wholesome post which effectively explains tROAS, its calculation, and the recent update from Google.
stylishjasmine
6mo
works at
We need more ppl like you!👏
splendidpakora
6mo
A Marketing Manager
Bro, how's Strideck as an organization? Do they pay well?
a senior executive
6mo
This sounds interesting ! I will surely check this out . I am just curious if you could tell me does it only take into account conversion value, or are there other factors involved?
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