Senior SEM Executive Interview Questions and Answers

Digital marketing will continue to evolve with advancements in technology and consumer behavior.

• Artificial intelligence and machine learning will play a bigger role in digital marketing

• Personalization and customization will become even more important

• Voice search and smart speakers will change the way people search for information

• Video content will continue to dominate

• Augmented reality and virtual reality will create new opportunities for marketers

• Privacy concerns will lead to...read more

Google Ads is an online advertising platform developed by Google. PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

• Google Ads is used to create and display ads on Google's search engine and other websites

• PPC is a form of online advertising where advertisers pay for each click on their ad

• Google Ads uses a bidding system to determine which ads are displayed and in what order

• PPC campaigns can be targ...read more