Senior General Manager Sales and Marketing Interview Questions and Answers

The ideal digital budget depends on the company's goals and target audience. Lead cost varies based on industry and marketing strategies.

• The ideal digital budget should be determined based on the company's goals, target audience, and available resources.

• Factors to consider when determining the digital budget include the size of the target market, competition, and desired reach.

• Lead cost can vary significantly depending on the industry and marketing strategies employed.

• Effecti...read more

The percentage of marketing cost varies depending on the industry and company size.

• The percentage of marketing cost is typically higher for smaller companies compared to larger companies.

• In industries with high competition, the marketing cost percentage may be higher.

• Companies in the technology sector often allocate a significant portion of their budget to marketing.

• The percentage of marketing cost can range from 5% to 20% or more of the total budget.

• It is important for compa...read more