Marcom Executive Interview Questions and Answers

A lead is a potential customer who has shown interest in a product or service, while a contact is a person or organization with whom you have a relationship.

• A lead is a potential customer who has not yet made a purchase, while a contact is someone you have already engaged with.

• Leads are typically generated through marketing efforts, while contacts are usually obtained through networking or existing customer databases.

• Leads require further nurturing to convert them into custom...read more