Area Sales Head Interview Questions and Answers

The clusters of cement supply in my area include industrial zones, construction sites, and retail outlets.

• Industrial zones where large quantities of cement are required for manufacturing purposes

• Construction sites where cement is needed for building projects

• Retail outlets that sell cement to individual customers or small businesses

EBITA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. Contribution margin in cement refers to the portion of sales revenue that exceeds variable costs.

• EBITA is a measure of a company's operating performance before non-operating expenses are deducted.

• Contribution margin in cement is the difference between the selling price of cement and the variable costs associated with producing it.

• EBITA helps assess a company's profitability from core operations,...read more

Quality is more important than price in sales as it builds trust and loyalty with customers.

• Quality builds trust and loyalty with customers, leading to repeat business and referrals.

• Price may initially attract customers, but quality is what keeps them coming back.

• Customers are willing to pay a premium for high-quality products or services.

• Poor quality can damage a company's reputation and lead to loss of customers.

• Examples: Apple products, luxury car brands like Mercedes-Benz...read more

To convert sales from OPC to Blended, focus on understanding customer needs, offering tailored solutions, providing training, and showcasing benefits.

• Understand customer needs and pain points to offer tailored solutions

• Provide training to sales team on selling blended products effectively

• Showcase the benefits of blended products over OPC through case studies and testimonials