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Overall Rating | - based on 0 reviews | 3.7/5 based on 92.1k reviews | 3.7/5 based on 54.4k reviews | 3.8/5 based on 58.2k reviews |
Highly Rated for | - | Job security Work-life balance | Job security | Job security |
Critically Rated for | - | Promotions Salary Work satisfaction | Promotions Salary | Promotions |
Primary Work Policy | - | Work from office 81% employees reported | Hybrid 61% employees reported | Hybrid 75% employees reported |
Rating by Women Employees | - no rating available | 3.7 Good rated by 26.7k women | 3.8 Good rated by 15.6k women | 3.8 Good rated by 21.9k women |
Rating by Men Employees | - no rating available | 3.6 Good rated by 60.2k men | 3.7 Good rated by 36.3k men | 3.8 Good rated by 33.7k men |
Job security | - Data not available | 4.5 Good | 3.8 Good | 3.8 Good |
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Hootsuite Salaries
Strategic Account Manager
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Hootsuite News
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The 8 Best AI Tools for Social Media Management in 2025
- AI-powered tools have revolutionized social media management, offering automation and analytics for improved efficiency and engagement.
- In 2025, AI-driven platforms are crucial for maximizing online presence through automated tasks and content optimization.
- Key considerations when choosing an AI social media tool include ease of use, platform integration, automation capabilities, analytics, content creation, and audience engagement features.
- FeedHive, Buffer, Flick, Predis.ai, Publer, ContentStudio, Hootsuite, and StoryChief are top AI tools highlighted for their unique features and pricing structures.
- Each tool offers pros such as AI-driven scheduling, content recommendations, hashtag research, content creation, and scheduling capabilities.
- Cons of these tools include limited integrations, advanced features learning curve, platform restrictions, and pricing concerns for small businesses.
- Considering factors like budget, business size, social media platforms, automation needs, content creation, and analytics depth is essential for selecting the right tool.
- By evaluating individual requirements and available features, businesses can choose a suitable AI tool to enhance their social media strategies effectively in 2025.
Medium | 17 Mar, 2025
Top AI-Powered Digital Marketing Tools to Streamline Your Workflow in the United Kingdom
- AI-Powered SEO Tools like SurferSEO, Clearscope, SEMRush, and Ahrefs help automate and improve SEO efforts.
- AI-Based PPC Management Tools such as Google Ads Smart Bidding, Adzooma, WordStream, and Opteo maximize ad performance with automation and AI-powered strategies.
- Social Media Management Tools like Hootsuite, Buffer, Sprout Social, and Lately.ai leverage AI for automation, scheduling, engagement, and content repurposing.
- PR & Media Monitoring Tools including Meltwater, Cision, Brandwatch, and BuzzSumo utilize AI for brand monitoring, journalist recommendations, consumer insights, and content discovery.
Dev | 14 Mar, 2025
Execs shouldn't leave social media to Gen Z interns. Here's why I post as a CEO — and even learned to embrace emojis.
- Hootsuite CEO Irina Novoselsky shares how posting authentic, raw videos helped her build her LinkedIn presence and engage with customers directly online.
- Novoselsky, previously a content consumer, transitioned to become a content creator, realizing the importance of CEO interaction on social media platforms.
- CEOs need to be relatable and engage directly with customers rather than leaving social media presence to interns or social media teams.
- Studies suggest that a strong social media presence of CEOs can influence customer purchasing decisions.
- Authenticity is a key factor in connecting with customers, even though putting oneself out there can be intimidating for executives.
- Novoselsky found engagement with her LinkedIn followers beneficial, leading her to increase her follower count significantly.
- She began creating video content to share personal and professional stories, finding it easier and more engaging than written posts.
- While seeking input from social media experts, Novoselsky emphasizes the importance of maintaining authenticity and control over the content posted on her account.
- Embracing her authentic self, including using emojis and sharing personal anecdotes, has helped Novoselsky connect with her audience on a deeper level.
- Despite feeling vulnerable at times, Novoselsky encourages leaders to share their thoughts and embrace vulnerability as part of leadership.
Insider | 11 Mar, 2025
A Clearwater SEO Company’s Perspective on Top Marketing Tools to Watch for in 2025
- In 2025, Clearwater businesses are focusing on innovative marketing tools to stay ahead in the evolving digital landscape.
- Clearwater SEO companies recognize the necessity of leveraging advanced tools like AI, data analytics, and user experience optimization for sustainable growth.
- AI-powered platforms such as SurferSEO, Clearscope, and MarketMuse are crucial for content analysis and keyword optimization.
- Tools like BrightLocal, Moz Local, and Yext lead local SEO efforts by optimizing Google My Business listings and managing local citations.
- Content marketing tools like HubSpot and Semrush facilitate creating SEO-optimized content tailored to local audiences in Clearwater.
- Google Analytics 4, Looker Studio, and Hotjar offer valuable insights into user behavior for effective SEO strategies.
- Voice search optimization tools like AnswerThePublic and SEMRush target conversational queries, crucial for SEO success in 2025.
- Technical optimization tools Screaming Frog, Sitebulb, and Ahrefs Site Audit address website issues for improved performance and search ranking.
- Social media management platforms Hootsuite, Buffer, and Sprout Social enhance SEO efforts by scheduling posts and driving traffic to optimized pages.
- Partnering with a Clearwater SEO company knowledgeable in AI, local SEO, and UX is key for effective implementation of these tools in 2025.
TechBullion | 7 Mar, 2025
The 7 Best AI Social Media Tools in 2025—Which One is the Best For You?
- Pressmaster.ai is hailed as the best AI social media tool in 2025 for agencies and business owners aiming to scale their content authentically and build authority.
- Real-world testing scenarios included a high-growth tech startup, a traditional financial services firm, and an e-commerce brand to assess tool capabilities.
- Evaluation criteria for the tools included AI capabilities, ease of use, integration options, and value for money.
- Other top AI social media tools include Sprout Social for enterprise teams, Lately.ai for content repurposing, Hootsuite for team collaboration, and Buffer for small businesses.
- Copy.ai excels at marketing copy generation, while Jasper.ai stands out for long-form content creation.
- Factors considered in selecting the tools were performance in real-world applications, standout features, pricing, and target user demographics.
- The article emphasizes the importance of understanding core needs, budget considerations, and emerging trends in AI social media management.
- Pros and cons of each tool are highlighted, along with pricing structures and best use cases, aiding readers in choosing the right tool for their specific requirements.
- Guidance is provided on how to navigate the digital landscape, addressing concerns like AI content detection, time-saving potential, brand voice consistency, and visual content handling.
- The future of AI social media tools points towards trend detection, voice preservation, cross-platform optimization, and challenges such as AI detection and integration overload.
- Common questions about AI tools are answered, including learning curves, mistake handling, and effectiveness across multiple social media platforms.
Hackernoon | 3 Mar, 2025
How to Automate Your Small Business (AI Tips and Tools)
- Automation can revolutionize small and medium-sized businesses, enhancing efficiency and customer experience.
- Benefits include time-saving, cost reduction, error minimization, and improved customer support.
- Areas like marketing, sales, customer service, operations, and commerce can be optimized through automation.
- Tools like Starter Suite, Hootsuite, Trello, QuickBooks, Writer.com, and Wrike can assist in automation.
- AI trends in content creation, customer service, targeted marketing, operational efficiency, and sentiment analysis are shaping small business automation.
- Specialized tools like Agentforce can help small businesses automate tasks and maintain customer relationships.
- Automation and AI not only streamline processes but also enhance overall business effectiveness and customer engagement.
- Get started with automation for your small business using tools like Starter Suite.
Salesforce | 26 Feb, 2025
Social Media Analytics Tools
- Social media analytics tools are essential for understanding audience behavior and optimizing marketing strategies in the ever-evolving landscape of social media platforms.
- These tools enable businesses to collect data, monitor engagement, and improve marketing approaches to stay ahead of the competition.
- Seven top social media analytics tools for 2025 include Social Status, Bulk.ly, Hootsuite Analytics, Sprout Social, and Iconosquare.
- Social Status offers detailed reports on follower growth, engagement rates, and content performance with benchmarking tools and demographic analysis.
- Bulk.ly combines content scheduling and analytics with AI-powered features for social media content creation and automation.
- Hootsuite Analytics provides cross-platform analytics, social listening tools, competitive benchmarking, and AI-driven insights for performance optimization.
- Sprout Social offers comprehensive tools for managing multiple accounts, custom report generation, social listening, and audience segmentation.
- Iconosquare, trusted by over 10,000 brands, provides customizable dashboards, community analytics, competitor benchmarking, and collaboration tools.
- Each tool has its pros and cons in terms of features, pricing, and integrations, catering to different business needs and budgets.
- Investing in the right social media analytics tool can significantly benefit businesses by providing valuable insights for content optimization and audience targeting.
Educba | 21 Feb, 2025
Tech & TikTok: Innovative Tools for Social Media Growth
- TikTok, which has over 1 billion active users worldwide presents opportunities for growth and innovation while it demands strategy, the right tools and investments from creators, brands and influencers seeking success on the platform.
- CapCut is one of the most popular video-editing apps that offer great features such as multi-layer editing, advanced transitions and AI-powered effects. Adobe Premiere Rush is a mobile-friendly app with advanced features like colour grading, speed adjustment among others, while InShot offers capabilities such as trimming, splitting, music and text overlays alongside easy-to-use interfaces that work well on social media platforms.
- AI-powered analytics tools could also help understand how your audience interacts with your posts, providing insights that can be used to refine strategy and achieve maximum growth. Tools such as TikTok’s built-in analytics feature, Trendpop for real-time insights into trending hashtags, sounds and influencers; Social Blade for performance metrics and the overviews across multiple social media platforms including TikTok could come in handy.
- Consistency is key in creating and maintaining an engaged audience on TikTok. Content scheduling and management tools that ensure you post at optimum times allowing you to reach your audience when they're most active. Later is a scheduling tool that supports TikTok alongside other platforms, Buffer simplifies social media management and Hootsuite is perfect for managing complex social media campaigns offering robust scheduling tools, detailed analytics and collaboration features.
- Canva, a graphic design tool is invaluable for creating eye-catching visuals, Epidemic Sound with a vast library of royalty-free tracks and sound effects and Splice for creative music and video editing designed for trend-inspired content. These are creative tools that can bee used to create unique and high-quality content.
- Collaboration is a cornerstone of TikTok culture and thus a well-strategized partnership is key for creators and brands in the marketplace. TikTok's Creator Marketplace provides access to performance metrics, audience insights, and tools for managing campaigns. AspireIQ is a data-driven approach where partnerships align with a brand's goals, while Collabstr streamlines influencer collaborations with its own marketplace for booking creators directly.
- In investing in the right tools and with the tech innovations that TikTok has to offer, creators, businesses and influencers can utilize the platform to reach their goals. From the editing options to AI-driven analytics, collaborative platforms and creative tools, TikTok has the potential for tech-fueled growth and success for marketers and influencers alike.
TechBullion | 4 Feb, 2025
AI Tools for Social Media Management
- Artificial intelligence (AI) has revolutionized social media management.
- Popular AI tools for social media management include Hootsuite, Sprout Social, Buffer, Jadve AI, Canva, Lately, and SocialBee.
- These tools offer various benefits like automated scheduling, analytics, audience analysis, content creation, and interaction with followers.
- By integrating AI tools into social media strategies, marketers can enhance efficiency, engagement, and decision-making.
Dev | 20 Dec, 2024
Discover top ?Social Media? scheduling tools to boost your strategy and engagement in India
- Social media scheduling tools are crucial for optimizing social media management in India.
- Hootsuite is widely used for managing multiple accounts and tracking performance.
- Buffer offers a user-friendly interface and analytics to assess post success.
- Sprout Social provides in-depth analytics and collaboration features for teams.
HT Tech | 9 Nov, 2024
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