CIMET started in 2017 when the NSW government announced its crackdown on comparison websites. The government accused the services in question of being shady about commissions and referral fees offered to them by the companies they recommended. Our CEO and Founder, Ankit Jain, then spotted a gap in the market. It was clear consumers were crying out for a single comparison solution that could help them to find a cheaper deal better suited to their needs. So, he decided to create an online model that could be scaled across multiple sectors and integrated within existing businesses. And so CIMET was born! Since then, CIMET has expanded into several other product comparisons and built platforms for over 100 brands. The CIMET comparison platform is a unique solution that can helps brands increase their credibility and position themselves as a trustworthy source, by having their name attached to a knowledgeable software that meets their customers' needs.