Zydus Wellness - Category Head (10-16 yrs)

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India's first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Category Head:

- Functional Reporting: Chief Marketing Officer

- Administrative Reporting: Chief Marketing Officer

Location: Ahmedabad

Role Purpose:

To conceptualize and execute plans in order to deliver the short term and long term business objectives (namely sales, market share, profitability and brand health) of the relevant brand / group of brands.

Key Accountabilities/ Responsibilities:

Financial:

1. Achieve Business Objectives: Lead the creation and execution of annual marketing strategies to achieve both short-term and long-term business goals, including sales growth, profitability, and market share.

2. Budget Management: Develop, manage, and optimize the marketing budget to ensure effective allocation of resources and maximize ROI.

3. Monitor Brand Profitability: Continuously analyze and ensure brand profitability, adjusting strategies as needed to meet financial targets.

Customer:

1. Customer-Centric Marketing: Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities and adapt marketing strategies to changing customer needs.

2. Customer Feedback: Evaluate customer and consumer feedback to align the marketing mix and improve brand performance.

3. Healthcare Professional Strategy: Develop and lead expert communication strategies, new product development, and partnerships to build brand credibility among healthcare professionals.

Process:

1. Strategic Planning: Lead the development and execution of brand plans, including communication development, to deliver on sales, market share, profitability, and brand health objectives.

2. Market Research: Oversee the market research roadmap, ensuring insights are leveraged to inform business decisions and achieve objectives.

3. New Product Development: Manage a robust pipeline for new products, following the stage-and-gate process to successfully launch new offerings.

4. Cross-Functional Leadership: Effectively manage both external and internal interfaces, leading cross-functional teams to meet brand objectives.

People:

1. Performance Management: Oversee performance management processes, including goal setting, mid-year reviews, and annual appraisals, ensuring alignment with organizational goals.

2. Team Development: Create and implement individual development plans (IDPs) for team members, focusing on training, development, and on-the-job coaching.

3. Team Engagement: Foster a high level of engagement and productivity within the marketing team, ensuring a positive and collaborative work environment.

Key Deliverables:

1. Lead the creation and implementation of comprehensive marketing strategies to drive brand growth, market share, and profitability.

2. Monitor and optimize brand performance through continuous analysis of market trends, consumer behavior, and competitive activity.

3. Oversee the development and successful launch of new products, ensuring alignment with market needs and business objectives.

4. Fostering a culture of innovation, collaboration, and continuous professional growth.

Key Interactions:

Internal:

Sales - For demand planning, implementation of sales and marketing initiatives, obtaining feedback from the market including competition

R&D - For NPD, modifications to existing products, claims

GDSO - For RMPM planning, profitability, new products, marketing initiatives and supply

Finance - For product costing, profitability and budgets

External:

1. Advertising, Media agencies

2. Market Research, Packaging agencies, External functional forums, PR agencies

3. Communication

4. Relationship Management

5. Coordination / Influence

Key Dimensions

Financial Dimensions

1. Annual Budget

2. Category P&L

Team

Direct Reports: 4 - 5 team members

Role Requirements:

Educational Qualifications:

- PG Degree in General Management from Tier 1/2 B school

Experience (Type & Nature):

- 10-12 Years (Prior experience in FMCG is preferred)

Skills & Technical Competencies:

Strong business acumen (understanding of value chain)

Understanding of consumers, in depth knowledge on associate brands

Logical thinking, effective communication

Ability to manage stakeholders / Work across boundaries

Behavioral Competencies:

Zydus Neev Behavioural Competency Framework