SEO Specialist We are looking for a talented and experienced SEO Specialist with 2-3 years of proven success in driving organic traffic, enhancing search engine rankings, and implementing effective SEO strategies. The ideal candidate will be instrumental in boosting our online visibility, optimizing our website, and achieving our business objectives through strategic SEO practices. Key Responsibilities 1. Keyword Research Strategy
Conduct thorough keyword research to identify high-value keywords that align with business goals.
Develop and implement a comprehensive keyword strategy. 2. On-Page Optimization
Optimize website content, meta tags, headings, and URLs for targeted keywords.
Perform regular audits to ensure adherence to SEO best practices.
Optimize images and ensure proper use of alt tags. 3. Off-Page SEO
Develop and execute effective backlink acquisition strategies.
Monitor and analyze link-building performance. 4. Technical SEO
Conduct regular technical audits to identify and resolve crawling, indexing, or performance issues.
Ensure website speed, mobile-friendliness, and usability are in line with SEO best practices. 5. Content Optimization
Collaborate with content creators to produce SEO-optimized articles, blogs, and landing pages.
Conduct competitor analysis to identify content gaps and opportunities. 6. Analytics Reporting
Monitor website performance metrics using Google Analytics, Search Console, and other tools.
Generate monthly SEO performance reports with actionable insights.
Track keyword rankings and organic traffic trends. 7. SEO Tools Proficiency
Utilize tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar for audits, tracking, and analysis. 8. Staying Updated
Stay informed about Google algorithm updates and implement necessary changes to maintain rankings.
Explore emerging SEO trends and adapt strategies accordingly.
Requirements Required Skills Qualifications
Experience : Minimum of 2-3 years of hands-on experience in SEO.
Education : Bachelordegree in Marketing, Computer Science, or a related field (preferred but not mandatory).
Proficiency : Familiarity with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Moz.
Knowledge : Strong understanding of on-page, off-page, and technical SEO practices.
Technical Skills : Basic knowledge of HTML, CSS, and website management (e.g., CMS platforms like WordPress).
Analytical Skills : Excellent analytical and problem-solving abilities.
Communication Skills : Strong written and verbal communication skills for content optimization and reporting.
Teamwork : Ability to work independently as well as collaboratively within a team. Preferred Qualifications
Experience with local SEO strategies and tools.
Knowledge of PPC campaigns and their integration with SEO strategies.
Basic understanding of JavaScript and schema markup.
Relevant certifications in SEO, Google Analytics, or similar areas.
If you are passionate about SEO and eager to make a significant impact on our online presence, we would love to hear from you!
Benefits Benefits
Competitive salary and benefits package.
Opportunities for professional growth and development in supply chain management.