We are seeking a talented and experienced SEO Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing SEO strategies that drive organic traffic, improve search engine rankings, and enhance the online visibility of our cloud and AI solutions. This role is critical to ensuring that our products and services reach a broader audience and stay ahead in the competitive tech landscape.
Key Responsibilities
Keyword Research Strategy:
Conduct thorough keyword research to identify opportunities and create effective SEO strategies aligned with our business goals.
On-Page Optimization:
Optimize website content, meta tags, URLs, and internal linking structures to improve search engine rankings.
Off-Page Optimization:
Develop and execute off-page SEO strategies, including link-building campaigns, outreach activities, and content marketing efforts.
Technical SEO:
Collaborate with the development team to ensure the website is optimized for speed, mobile responsiveness, and overall technical performance.
Content Strategy:
Work closely with the content team to create SEO-friendly content that drives organic traffic and enhances user engagement.
Analytics Reporting:
Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO platforms. Provide regular reports on key metrics and suggest improvements.
Competitor Analysis:
Conduct competitive analysis to identify trends, gaps, and opportunities in the market. Adjust SEO strategies accordingly.
Local SEO:
Implement local SEO tactics to improve visibility in specific regions or markets where our cloud and AI services are targeted.
Stay Updated:
Keep up with the latest industry trends, algorithm updates, and best practices to ensure the company s SEO strategies remain effective.
Qualifications
Education:
Bachelor s degree in Marketing, Communications, Information Technology, or a related field.
Experience:
2+ years of experience in SEO, preferably within the tech industry.
Skills:
Strong understanding of search engine algorithms, ranking factors, and SEO best practices. Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, and Google Analytics. Experience with content management systems (CMS) like WordPress. Knowledge of HTML, CSS, and JavaScript is a plus.
Communication Collaboration:
Strong communication skills and the ability to work collaboratively with cross-functional teams.
Passion:
Passion for cloud and AI technologies is highly desirable.