Bachelors and Masters degree in Computer, Marketing, Digital Marketing, or Communication.
Responsibilities:
Keyword research: Conducting keyword research to identify relevant and high-ranking keywords for optimization.
On-page optimization: Optimizing website content, including meta tags, headers, URLs, and internal linking structure, to improve organic search visibility.
Off-page optimization: Building quality backlinks through outreach, content promotion, and link acquisition strategies to enhance website authority.
Content optimization: Collaborating with content creators to optimize existing and new content for search engines and target keywords.
SEO analysis and reporting: Monitoring website performance using SEO tools, analyzing data, and generating regular reports to track key metrics and provide insights on the effectiveness of SEO efforts.
Stay updated with industry trends: Keeping abreast of the latest developments in SEO techniques, search engine algorithms, and best practices to ensure the implementation of up-to-date strategies.
Analytical skills: Proficiency in analyzing data and metrics, drawing insights, and making data-driven decisions to improve SEO performance.
Communication skills: Strong written and verbal communication skills to collaborate effectively with cross-functional teams and external partners.
Problem-solving mindset: Ability to identify SEO issues and develop effective solutions to improve search engine rankings and website visibility.
Attention to detail: A meticulous approach to optimizing website elements, content, and tracking performance.
Skills:
SEO Executives with a comprehensive skill set can contribute significantly to improving a websites search engine rankings and driving organic traffic.
Proficiency in optimizing website content, meta tags, URLs, and images to improve on-page SEO.
Strong understanding of keyword research tools and techniques to identify relevant and high-traffic keywords.
Knowledge of SEO tools: Proficiency in using SEO tools such as Google Analytics, Google Search Console, keyword research tools and rank tracking software.
Content management systems: Experience working with popular CMS platforms like WordPress, Joomla or Drupal for content optimization and website management.
Link building: Understanding of effective link building techniques, outreach strategies, and the ability to build relationships with influencers and webmasters.