Zepto - Associate Director - Category - Zepto Cafe (4-6 yrs)

Our Story:

Zepto is a fast-growing startup unicorn that delivers groceries in 10 minutes flat through an optimized network of dark stores we're building nationwide! We're present in all Indian metros - Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Pune, and Kolkata

We're incredibly well-funded and our investors include Y Combinator, Glade Brook, Nexus Venture Partners, and more! We've also built out one of the best startup teams in India, with Senior Executives from Uber, Zomato, Meesho, Flipkart, Dream11, and institutions like Stanford, INSEAD, IIM, and IIT.

Your Role:

We are seeking innovative and results-driven leaders for Category Growth and Management to join our Zepto Cafe team. This role is critical in driving the growth and market presence of our Zepto Cafe business through strategic marketing initiatives, data-driven insights, and a growth-centric approach. The ideal candidate will have extensive experience in category management, sell-side management, pricing, merchandising, a strong understanding of digital marketing, and a proven track record of achieving growth targets in an ecommerce environment.

Key Responsibilities:

Strategic Growth Planning:

- Develop and implement comprehensive growth strategies to drive market share and profitability in the category.

- Identify and capitalize on market trends, consumer insights, and competitive dynamics to inform strategic decisions.

- Collaborate with the category leadership to align growth initiatives with overall company goals.

Marketing Strategy and Execution:

- Lead the development and execution of innovative marketing campaigns to enhance brand visibility and customer engagement.

- Work closely with the central marketing team to create integrated marketing plans that leverage various channels, including digital, social media, email, and events.

- Oversee merchandising, content creation, including product descriptions, promotional materials, and social media content.

Data-Driven Decision Making:

- Utilize data analytics to monitor category performance, customer behavior, and campaign effectiveness.

- Generate actionable insights from data to optimize marketing strategies and drive continuous improvement.

- Conduct regular market analysis to identify opportunities and threats, adjusting strategies accordingly.

Customer Focus:

- Champion a customer-centric approach in all growth and marketing activities, ensuring alignment with customer needs and preferences.

- Utilize customer feedback and insights to enhance the shopping experience and drive loyalty.

- Develop and implement strategies to improve customer retention and lifetime value.

Collaboration and Cross-Functional Alignment:

- Work closely with the buying team to ensure product assortment supports growth initiatives and marketing campaigns.

- Coordinate with the central sales and merchandising teams to maximize promotional impact and sales effectiveness.

- Foster strong relationships with internal stakeholders to ensure cohesive execution of category strategies.

Financial Management:

- Oversee the marketing budget for the category, ensuring efficient allocation of resources and achievement of financial targets.

- Monitor key performance indicators (KPIs) to track the success of growth and marketing initiatives.

- Implement corrective actions to address any variances and optimize financial outcomes.

What We're Looking For:

- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

- Experience in category growth and marketing

- Proven success in driving category growth and achieving financial targets in an ecommerce environment.

- Strong understanding of in-app merchandising and digital marketing strategies and tools.

- Exceptional analytical skills and the ability to make data-driven decisions.

- Excellent communication, negotiation, and interpersonal skills.

- Strategic thinker with the ability to execute and deliver results.

- Deep understanding of category trends and consumer behavior.

- Ability to work in a fast-paced environment and manage multiple priorities.

- Strong attention to detail and organizational skills.

- Proficiency in using marketing and analytics software.

Why Join Us?

- Zepto is on a blitzscaling path unlike any other startup today. Be the digital flagbearer for demand in this journey.

- The opportunity to join one of the fastest-growing unicorns is rare. Also, we're giving our team strong equity to create lasting wealth as our company grows.