Digital Marketing Executive

Responsibilities:
Developing the overall digital marketing efforts across all channels
Manage SEO including setting up event tracking, keyword research and working with the team to ensure SEO optimized blog pages
Own the lead generation targets via paid SEM, continuously monitoring and optimizing the ad performance across all channels
Stay abreast of the emerging digital marketing trends, tools and technologies.

SEO,SEM, Paid lead generation across Google, Linkedin and Meta, Keyword research , Conversion rate optimization, Content management systems (CSM)
Prior experience of carrying and consistently meeting Leads / MQL targets
Competitive analysis
Content development
Copy editing and creative writing
Digital marketing analytics and number crunching
Leveraging AI to do more with less.