Public Relations and Communications Specialist

Role & responsibilities

• Develop and implement effective digital PR strategies
• Establish and maintain relationships with influential individuals in digital media online journalists, influencers, bloggers, etc.
• Creating and sending pitches to site owners, journalists, editors, etc. to get online press coverage
• Develop and maintain our media contact database and create relevant contact lists for our campaigns
• Gather PR campaign performance data and use these insights to create more effective future outreach plans
• Work with our copy and design teams to create compelling content and media kits for the campaigns
• Secure interviews with online publications and organize business profiling
• Use key metrics like impressions, click-through rates, social shares, and sales to measure the performance of your digital campaigns and create reports
• Conduct market research and analysis to identify opportunities and challenges
• Stay informed about industry trends, news, and best practices in public relations
• Ability to write and distribute press releases & media pitches
• A strong network of local, national and international media
• Excellent communication skills