Public Relations Executive

Roles and Responsibilities

• Develop and implement effective media strategies to promote company news, announcements, and initiatives through various channels (print, electronic, digital).
  
• Build and maintain strong relationships with key journalists, influencers, and industry experts to secure coverage in top-tier publications.
  
• Collaborate with internal stakeholders to develop compelling press releases, pitch notes, and other materials for external distribution.
  
• Monitor media coverage and provide regular reports on the effectiveness of PR efforts.
  
• Stay up-to-date with industry trends and best practices in corporate communication and PR.
  

Desired Candidate Profile

• 2-4 years of experience in public relations or a related field (corporate communications, marketing).
  
• Strong understanding of media management principles and ability to build relationships with journalists/influencers.
  
• Excellent writing skills for crafting engaging press releases/pitch notes/other written materials.
  
• Proficiency in using social media platforms for promotional purposes (Twitter/Facebook/LinkedIn).
  
• Ability to work independently as well as part of a team; strong organizational skills required.