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23 Xenosoft Technologies Jobs
Marketing Lead
Xenosoft Technologies
posted 2d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
- Develop and execute a comprehensive marketing strategy to achieve quarterly and yearly pipeline generation goals.
- Own the MQL generation process and optimize it across multiple channels with measurable outcomes.
- Identify content themes and topics that resonate with the target audience through customer interviews and market research.
- Collaborate with Sales and Product teams to ensure seamless alignment between marketing messaging and product positioning.
- Create high-quality content including Case Studies, Whitepapers, Webinars, Podcasts, Email Campaigns, and Social Media Posts.
- Manage the content calendar and ensure timely delivery of all content assets.
- Optimize content for SEO and performance across channels.
- Act as an Individual Contributor with the responsibility of building the entire marketing team from scratch.
- Define the roles and hiring plan for the marketing team.
- Collaborate with leadership to hire and mentor team members across content, design, and performance marketing functions.
- Build and lead community marketing initiatives.
- Maximize ROI from events and set up proprietary events for retail CRM marketers.
- Collaborate with external agencies and partners for events and campaigns.
- Set up and optimize marketing funnels for lead generation.
- Track and analyze marketing performance metrics to refine strategies.
- Report on campaign performance and continuously iterate based on data insights.
- 4-8 years of experience in B2B SaaS Marketing.
- Proven track record of MQL generation and content distribution.
- Hands-on experience with CRM and Automation tools like HubSpot, Zoho, or Salesforce.
- Experience in managing small teams.
- Strong understanding of Content Marketing, Product Marketing, and Community Marketing.
- Familiarity with Performance Marketing (Google Ads, LinkedIn Ads).
Employment Type: Full Time, Permanent
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Xenosoft Technologies Benefits
Health Insurance 
Team Outings 
Job Training 
Cafeteria 
Work From Home 
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