Xarterian - AVP - Marketing (8-9 yrs)

Job brief:

- We are looking for an experienced Vice President (VP) of Marketing to direct and oversee our Marketing department.

- You will design, implement and monitor effective marketing strategies that align with our business goals.

- Our ideal candidate has a solid Marketing background and work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques.

- Our VP of Marketing will report directly to the CEO and will oversee internal Marketing teams.

- To be successful in this role, you should be highly professional.

- You should also play a significant role shaping the company's strategic planning.

- Ultimately, you should be able to ensure that the Marketing department's activities contribute to our company's long-term success.

Responsibilities:

- Develop and implement a cohesive marketing plan to increase brand awareness

- Set current and long-term goals for internal teams

- Design and review the Marketing department's budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Prepare regular reports and presentations on marketing metrics for the CEO

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the company's objectives

- Track competitors' activities

Requirements and skills:

- Proven work experience as a VP of Marketing, Marketing Director or other senior role

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google Adwords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mindset, with ability to make difficult decisions