VP / AVP - Digital Marketing

Job Profile

• Develop and execute a comprehensive digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.

• Oversee and optimize multi-channel campaigns, including SEO, PPC, social media, email marketing, and content marketing.

• Analyze campaign performance using tools like Google Analytics, Google Data Studio, and CRM platforms to provide actionable insights and improve ROI.

• Lead, mentor, and grow a team of digital marketing professionals, fostering a culture of innovation and collaboration.

• Collaborate with sales, product, and design teams to ensure alignment of marketing efforts with business goals.

• Manage digital marketing budgets, allocate resources effectively, and ensure cost-e cient campaigns.

• Stay updated with industry trends, emerging technologies, and competitor strategies to maintain a competitive edge.

• Implement A/B testing, conversion rate optimization (CRO), and user experience (UX) improvements to enhance campaign performance.

• Build and maintain relationships with external agencies, vendors, and partners to support marketing initiatives.

• Handle client interactions, including understanding their business goals, presenting strategies, and addressing queries.

• Lead pre-sales activities, including creating tailored proposals, pitching strategies, and demonstrating ROI potential to clients.

• Develop and present detailed digital marketing roadmaps to clients and stakeholders, outlining short-term and long-term goals.

• Prepare and present detailed reports to senior management and clients, highlighting key metrics, insights, and recommendations.

• Ensure seamless communication between internal teams and clients to deliver projects on time and exceed expectations.

• 7+ years of experience in digital marketing with a proven track record of managing successful campaigns.

• Expertise in SEO, PPC, social media, email marketing, and content marketing.

• Strong leadership and team management skills, with the ability to inspire and mentor a team.

• Pro ciency in analytics tools (eg, Google Analytics, Google Data Studio, Power BI) and CRM platforms.

• Excellent communication, strategic thinking, and problem-solving skills.

• Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• In-depth knowledge of digital marketing trends, tools, and best practices.

• Strong nancial acumen and budget management skills.

• Proven experience in client handling, pre-sales, and proposal creation.

• Ability to create and present comprehensive digital marketing roadmaps.

• Strong interpersonal skills to build and maintain client relationships.