Worldline - Head - Marketing (15-17 yrs)

Head Marketing

Job Location: Mumbai.

This is Worldline:

- We are the innovators at the heart of the payments technology industry, shaping how the world pays and gets paid.

- The solutions our people build today power the growth of millions of businesses tomorrow.

- From your local coffee shop to unicorns and international banks.

- From San Francisco to Auckland.

- We are in every corner of the world, in every part of commerce.

- And just as we help our customers accelerate their business, we are committed to helping our people accelerate their careers.

- Together, we shape the evolution.

The Opportunity:

- This senior position will have overall end-to-end responsibility for Marketing, Digital marketing, Brand Management for our Merchant Services and Acquiring businesses.

- Merchant Services includes large enterprise merchants as part of Digital Commerce and Global Sales Vertical and small and medium size merchants as part of Regional Business.

- You will have proven senior leadership skills with a strong background in payments and merchant acquiring.

Day-to-Day Responsibilities:

Brand Management:

- Drive and manage brand identity, positioning, and messaging.

- Establish brand guidelines.

- Ensure consistency across marketing channels and communication material.

- Enhance Brand reputation.

- Plan, and execute campaigns, media outreach to build a strong and credible external and employer brand.

- Paytech Pioneer Program, WL Digital Payments report, press conferences, Press releases.

Digital Marketing:

- SEO, SEM, social media, email marketing, and content marketing, to improve brand visibility and lead generation with attribution & tracking.

- Collaborate with internal teams (product, sales) to create impactful digital marketing campaigns around new products, enhancements, and features.

- New product launches, podcast, Compliance matters & internal campaigns.

Sales Enablement:

- Pitch PPTs, Product deck, tutorial videos, testimonials.

- Market surveys, market mapping for sharpening of product proposition.

- Website sections, media stories, press releases, blogs, social media campaign to provide air cover to Sales.

- Direct marketing -Email & WhatsApp campaigns.

PR & Corp Comm:

- Implement PR strategies to enhance organization's market reputation and brand reputation.

- RBMs with key media to secure positive coverage and visibility for spokesperson & brand.

- Manage crisis comms effectively.

- Create, and distribute press releases, authored articles to maintain brand visibility & recall for organic new articles & stories.

MarTech and Analytics:

- Data driven insights to access marketing performance.

- Implement Marketing attribution to measure and optimize marketing campaigns.

- New age tech platforms for acquisitions & engagement.

- Zoho for new acquisitions, and Maitri for engagement.

Stakeholder engagement:

- Engage with key stakeholders colleagues, employees, industry stakeholders etc.

- Promote the positive outlook of the organization, internally and externally.

- Internal events town halls, all hands meet, HR road shows, newsletters to keep employees aware on latest developments, keep them involved and counted.

- External events like GFF, retail shows, participation in building and enhancing organization's position in India as a key payments player.

- Keep abreast of relevant market developments, regulations, product innovations, technology advancements, best branding, marketing practices to help the organization to maintain competitiveness.

Who Are We Looking For:

- We look for big thinkers.

- People who can drive positive change, step up and show what's next - people with passion, can-do attitude and a hunger to learn and grow.

In practice this means:

- Over 15+ years of experience.

- Entrepreneurial stint in any start-up is a must.

- FinTech or eCommerce domain experience is a must with team management experience.

Perks & Benefits:

- At Worldline you'll get the chance to be at the heart of the global payments technology industry and shape how the world pays and gets paid.

On top of that, you will also:

- Be part of a company guided by a strong purpose to do good and recognized as top 1% of the most sustainable companies in all sectors worldwide.

- Work with inspiring colleagues and be empowered to learn, grow and accelerate your career.

- Work from home option (T&C).

- Free private medical services.

- Referral bonuses for new hires recommended by you Full access to the "Learning" platform.

Shape the evolution:

- We are on an exciting journey towards the next frontiers of payments technology, and we look for big thinkers, people with passion, can-do attitude and a hunger to learn and grow.

- Here you'll work with ambitious colleagues from around the world, take on unique challenges as a team, and make a real impact on the society.

- With an empowering culture, strong technology and extensive training opportunities, we help you accelerate your career wherever you decide to go.

- Join our global team of 18,000 innovators and shape a tomorrow that is yours to own.

We are proud to be an Equal Opportunity employer:

We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any applicable legally protected characteristics.