Zeno Health - Performance Marketing Manager (4-10 yrs)

Top 3 Responsibilities:

1) Execution: Deliver performance marketing objectives, i.e. scale under threshold CAC, using good judgment & high execution velocity.

2) Strategy: Judiciously choose the most effective campaign strategies, budget allocations, and campaign settings.

3) Optimization: Continuously spot opportunities to move monies from low performance creatives, campaigns, audiences, etc. to high performance ones.

Top 3 Must Haves:

1) Must be a career performance marketeer with 3-5 years of work-ex preferably with at least 1 year experience in the online pharmacy category.

2) Solid work experience in App Campaigns on Google and Meta and Search campaigns alike.

3) Solid data-driven decision-making skills through strong spreadsheet skills.

Top 3 Things That will Enhance Candidature:

1) At least 1 year experience in the pharmacy space or in another category that experience performance marketing restrictions imposed by Google, Meta, etc. and demonstrated ability to achieve outcomes despite those restrictions.

2) Hands-on ability to make performance creatives and/or their adapts on Canva.

3) Creative copywriting skills using ChatGPT, etc. or otherwise.

Top 3 things we evaluate in the selection process:

1) Deep knowledge of the mechanics of Meta & Google platforms from buying type to targeting strategy to bidding strategy to budgets to conversion optimization to creatives to landing page optimization to tracking events and beyond.

2) Quant and data story-telling skills

3) Ability to adapt to platform & competitive changes quickly and seize new opportunities opportunistically.

Top 5 things we offer:

1) A high-visibility high-latitude role in a flat org with opportunity to directly work with & learn from founders & seasoned leaders.

2) A terrific problem space in a durable business (7 years done, decades to go) that involves shifting consumer trust towards affordable generic medicines in a market where chronic diseases secure a consistent demand.

3) A no-BS non-toxic org where outcomes matter above optics

4) A real opportunity to directly make a material difference to the lives of crores of Indians. Imagine Steve Jobs telling John Sculley "Do you want to sell sugar water for the rest of your life, or come with me and change the world?"