Performance Marketing Manager

Role & responsibilities

• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.

• Analyse and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
• Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
• Work with creative and marketing teams to test strategies and innovation.
• Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.
• Work on WhatsApp marketing, Email Marketing, Facebook Ads, Google Ads, Instagram Ads etc.

Preferred candidate profile

• Minimum 2 to 6 years experience in Performance Marketing

• Passion for Digital marketing and internet marketing industries.

• Should have worked with an ecommerce company.