Growth & Social Media Manager

📍 Location: Hybrid /NIBM Pune
📅 Experience: 2-3 years
⏳ Employment Type: Full-time

About Flyanut

At Flyanut, we are passionate about helping businesses grow their digital presence and maximize their reach. We specialize in mobile and web app marketing, and we're looking for a dynamic Growth & Social Media Manager to drive app downloads, create high-impact marketing strategies, and manage our clients' social media presence.

Role Overview

We are looking for a Growth & Social Media Manager who can communicate with clients, develop growth strategies, and manage social media campaigns. You will be responsible for increasing app downloads, optimizing digital marketing efforts, and working closely with SEO, PPC, and design teams to deliver results.

This role is ideal for a creative and analytical marketer who can drive engagement while focusing on performance-based marketing.

Key Responsibilities

📌 Growth Marketing & Strategy

• Develop and execute growth strategies to increase app downloads, user engagement, and retention.
• Optimize App Store Optimization (ASO) and SEO strategies for better visibility.
• Plan and manage paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok.
• Analyze marketing data and implement A/B testing to improve conversion rates.
• Work with the development team to improve user experience and customer retention strategies.
• Collaborate with SEO, PPC, graphic designers, and content teams to execute marketing campaigns.

📌 Social Media Management & Content Strategy

• Handle and grow the social media presence of multiple clients on platforms like Instagram, Facebook, Twitter, LinkedIn, and TikTok.
• Plan and execute content marketing strategies to boost engagement and brand visibility.
• Develop social media calendars, create engaging content, and schedule posts.
• Manage influencer collaborations and community engagement to increase brand awareness.
• Monitor social media analytics and adjust strategies accordingly.

📌 Content Writing & Copywriting

• Create high-quality, engaging, and SEO-friendly content for social media, blogs, and digital ads.
• Write compelling ad copies, captions, and marketing messages that drive conversions.
• Develop content strategies tailored for different platforms and target audiences.
• Work with graphic designers to ensure visually appealing and impactful storytelling.

📌 Client & Team Communication

• Communicate with clients to understand their business goals and develop tailored marketing plans.
• Work closely with SEO, PPC, and design teams to align marketing efforts.
• Present marketing reports and analyze campaign performance with clients and internal teams.
• Ensure all marketing activities align with the clients KPIs and business objectives.

Required Skills & Experience

✅ 2-3 years of experience in Growth Marketing, Digital Marketing, or Social Media Management.
✅ Strong understanding of paid advertising, SEO, ASO, and content marketing.
✅ Experience in content writing, copywriting, and storytelling for digital platforms.
✅ Proficiency in Facebook Ads Manager, Google Ads, TikTok Ads, Google Analytics, and App Store Optimization tools.
✅ Experience with social media management tools.
✅ Ability to analyze data and make data-driven decisions to optimize campaigns.
✅ Strong project management and team collaboration skills.
✅ Excellent communication skills to interact with clients, internal teams, and external partners.
✅ A creative mindset with an eye for design and engaging content.

Preferred Skills (Bonus)

• Experience working with mobile app marketing and user acquisition strategies.
• Familiarity with email marketing tools (Mailchimp, Lemlist,Brevo).
• Hands-on experience with A/B testing and conversion rate optimization (CRO).
• Ability to work in a fast-paced, startup environment.

What We Offer

🚀 A dynamic work environment with exciting projects.
🎯 Opportunity to work with top brands and clients.
💡 Growth and learning opportunities in performance marketing and app growth.
🌍 Flexible work culture (Remote/Hybrid options available).
💰 Competitive salary based on experience.