Digital Marketing Manager

Role & responsibilities

A Digital Marketing Manager and a Social Media Manager have overlapping responsibilities, but their roles have distinct focuses. Here's a breakdown of their key responsibilities:

Digital Marketing Manager:

1. Strategy Development: They are responsible for creating the overall digital marketing strategy, which could include SEO, SEM, email campaigns, online ads, and social media.
2. Content Creation & Strategy: While they may not always create content directly, they oversee content strategy and the execution of campaigns across various digital platforms.
3. Analytics & Performance Tracking: They track the performance of digital marketing campaigns through tools like Google Analytics, evaluate metrics, and optimize campaigns for better ROI.
4. Paid Media: They manage paid advertising strategies, including Google Ads, display ads, retargeting, and social media ads.
5. SEO/SEM: Optimizing websites and content to rank higher in search engines and manage SEM (Search Engine Marketing) campaigns.
6. Cross-channel Coordination: They oversee all digital marketing efforts to ensure coherence across different platforms and channels (website, emails, paid ads, social media, etc.).
7. Audience Targeting: They analyze customer data to refine and optimize targeting strategies for campaigns.

Social Media Manager:

1. Platform Management: They are responsible for managing the company's social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.).
2. Content Creation: Creating and curating content specifically for social media platforms, including graphics, videos, posts, stories, and captions.
3. Engagement: Responding to comments, direct messages, and managing interactions with followers to build relationships and community.
4. Campaign Execution: Running and managing specific social media campaigns (like giveaways, promotions, etc.), including organic and paid campaigns.
5. Scheduling & Posting: Planning and scheduling posts at optimal times for engagement across social platforms.
6. Brand Voice & Strategy: Maintaining the brands voice and tone across all social media channels and ensuring the strategy aligns with overall brand goals.
7. Analytics & Reporting: Tracking performance using social media analytics tools, reporting engagement metrics, and making adjustments based on the results.

Key Differences:

• Scope: A Digital Marketing Manager oversees a wider range of digital channels (SEO, email, ads, etc.), while the Social Media Manager focuses specifically on social media platforms.
• Strategic vs. Tactical: The Digital Marketing Manager often works more at a strategic level, setting the direction for campaigns, whereas the Social Media Manager is more tactical, managing day-to-day activities on social platforms.

Overlap:

• Both roles are involved in content creation and campaign management.
• Both need to monitor performance and optimize strategies based on data.

Depending on the company, these roles can sometimes overlap or even be combined into one position. Would you like to know more about a specific role or how these positions work together in a team

Preferred candidate profile

Perks and benefits