Marketing Manager

Job Overview:
Whitelion Systems Pvt. Ltd. is seeking a dynamic and experienced Marketing Manager to lead and execute our marketing strategies. The ideal candidate will have a strong background in marketing, a creative mindset, and the ability to drive brand growth. This role involves managing campaigns, building brand presence, and ensuring effective communication with target audiences.

Key Responsibilities:

1. Marketing Strategy & Planning:
- Develop and execute comprehensive marketing strategies aligned with company goals.
- Plan and manage marketing campaigns, both digital and traditional, to increase brand awareness and lead generation.

2. Brand Management:
- Enhance and maintain the brand identity of Whitelion across all platforms.
- Ensure consistent messaging and visual representation in all marketing materials.

3. Digital Marketing:
- Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
- Analyse digital campaign performance and optimize for better results.
- Making daily, weekly and monthly report of performance of digital marketing
- Schedule and execute monthly SMM plan by coordinating with team and agency

4. Content Development:
- Collaborate with the content team to create engaging materials, such as blogs, brochures, videos, and presentations.
- Develop creative content strategies for social media and other online platforms.

5. Marketing Operations:
- Handle the requirement of collaterals, samples, displays, offline branding material and marketing needs of the channel partner
- Managing reward program and its seamless transactions
- Analyse and plan departmental marketing needs and fulfil it within timeline

5. Market Research & Analysis:
- Conduct market research to identify industry trends, customer preferences, and competitor activities.
- Provide actionable insights to improve marketing strategies.

6. Team Management:
- Lead and mentor the marketing team to achieve campaign objectives.
- Collaborate with cross-functional teams, including sales and product development.

7. Budget Management:
- Allocate and monitor the marketing budget effectively to maximize ROI.
- Track and report on spending and campaign performance.