WheelsEye - Senior Product Manager (5-11 yrs)

About

WheelsEye offers technology to empower truck fleet owners. Our software helps automate operations, secure fleet, save costs, improve on-time performance, and streamline their business.

Logistics is complex and if we look back (5-10 years), it was unorganized, completely offline, and with trivial and deep-rooted problems. Though industry contributes 14% to the GDP not much focus has been put and progress has been made to solve the problems of the industry.

Vision is to empower truck fleet operators and build a truck service ecosystem to solve road logistics.

Role Details

Demand/Supply Growth (Acquisition & Onboarding)

- Proficiency in identifying key acquisition channels (e.g., digital marketing, partnerships, referrals) and optimizing them for cost-effectiveness and scalability

- Expertise in creating a seamless onboarding experience, including user registration, profile setup, verification processes, and initial usage of the platform.

- Familiarity with product analytics tools to track user behavior, identify drop-off points, and uncover opportunities for growth.

- Knowledge of user engagement and retention strategies, including personalized content, notifications, loyalty programs, and feature enhancements.

- Familiarity with technical aspects of logistics and market place, to effectively communicate requirements to engineering teams.

- Familiarity with A/B testing methodologies to experiment and optimize product features and user journeys.

- Familiarity with marketing tools and techniques i.e. digital marketing is good to have