Specialist - Digital Marketing (2-4 yrs)

Key Responsibilities:

- Develop and execute social media marketing campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn).

- Create engaging social media content (text, images, videos) that resonates with the target audience.

- Monitor and analyze social media performance metrics (reach, engagement, conversions).

- Manage social media communities and respond to customer inquiries and comments.

- Plan and execute digital marketing campaigns, including email marketing, search engine marketing (SEM), and pay-per-click (PPC) advertising.

- Conduct market research and competitor analysis.

- Identify and target the right audience for marketing campaigns.

- Track and analyze campaign performance and make necessary adjustments.

- Analyze website traffic data using Google Analytics and other relevant tools.

- Identify trends, patterns, and areas for improvement.

- Generate reports on website performance and campaign effectiveness.

- Create high-quality content (blog posts, articles, website copy) that is informative, engaging, and optimized for search engines.

- Develop and maintain a content calendar.

- Implement SEO strategies to improve website visibility in search engine results pages (SERPs).

- Manage SEM campaigns, including keyword research, ad creation, and bid management.

Qualifications:

- Education: Master's/Bachelor's degree in Marketing, Communications, or a related field.

Experience:

- Proven experience in social media marketing and digital marketing.

- Experience with SEO/SEM and other online marketing channels.

Skills:

- Strong understanding of social media marketing best practices.

- Excellent written and verbal communication skills.

- Proficiency in using social media management tools.

- Experience with Google Analytics and other web analytics tools.

- Ability to analyze data and derive actionable insights.

- Strong organizational and time-management skills.

Tools: Proficiency in using relevant software and tools (social media scheduling tools, CRM software).

Preferred Qualifications:

- Experience with content management systems (CMS).

- Experience with graphic design and video editing tools.

- Experience in a fast-paced and dynamic environment