Customer Marketing Manager

Role Overview:

As a Customer Marketing Manager, you will own and execute strategies to drive upsell, cross-sell, retention, and customer engagement. You will work closely with customer success, product, and sales teams to improve onboarding, customer communication, and long-term loyalty.

What You'll Do:

Upsell & Cross-Sell

• Develop targeted campaigns to increase expansion revenue from existing customers.
• Implement segmentation-based marketing to identify upsell opportunities.
• Partner with sales and customer success to support revenue growth initiatives.

Customer Engagement & Retention

• Design newsletters, webinars, and training sessions to keep customers informed and engaged.
• Lead product roadmap sessions to enhance customer loyalty and advocacy.
• Establish customer marketing programs to improve NPS, product adoption, and retention rates.

Onboarding & Nurture Campaigns

• Build automated onboarding sequences to improve user activation and reduce churn.
• Develop personalized customer journeys to enhance engagement and long-term value.
• Analyze customer behavior data to optimize lifecycle marketing strategies.

Customer Communication & Advocacy

• Act as the voice of the customer, gathering feedback to inform product and marketing strategies.
• Drive case studies, testimonials, and referral programs to amplify customer success.
• Collaborate with CSMs and product teams to ensure effective customer messaging.

What You Bring to the Table:

• 7-10 years of experience in Customer Marketing, Lifecycle Marketing, or Retention Marketing.
• Proven track record in B2B SaaS, SMB eCommerce, or Retail industries (preferred).
• Strong experience in email marketing, customer engagement tools, and CRM platforms.
• Ability to create data-driven marketing strategies to drive upsell, retention, and engagement.
• Hands-on experience with customer journey mapping, onboarding automation, and loyalty programs.
• Preferred experience with HubSpot, Intercom, Gainsight,Customer.io and Google analytics.
• Excellent communication and storytelling skills to build strong customer relationships.

Location:

This position is 100% remote in India, and a reliable internet connection is necessary to complete job duties.

Compensation:

INR 25.00 LPA - INR 35.00 LPA

Apply Here: apply-0dc65f8222f1@webgility.breezy-mail.com