Growth Analyst

About the role:
The Growth Analyst owns the customer operations once onboarding is complete. Leads internal cross-team meetings, ensures continuity between all cross-functional teams to meet objectives, and provides weekly status reports.
The goal of this role is to increase product adoption, set up various campaigns, manage client sentiment, coordinate with support, onboarding and product team for challenges and train customers on the product features.

Essential Functions and Responsibilities:
To be a Power user of WebEngage and help clients execute their vision on high-quality automated and personalised user engagement
Translating business use cases to WebEngage-based solutions in customer engagement
Introduction to Data Models to serve use cases in the client business
Implementing Basic and Advanced Use Cases - setting up funnels, cohorts, journeys and one-time campaigns
Handling Catalogs and Recommendations
Implementing Web Personalisation and App Personalisation use cases
Anatomy of personalised communication
Setting up Journeys / Paths / Funnels / Cohorts
Setting up Data Imports / Exports
Configuring Relay Based campaigns
Working Model:
WFO/Client Location - 5 Days a week (Mon-Fri)

Knowledge, Skills, and Abilities:
0-2 yrs of relevant experience
Comfortable holding others accountable to tasks and deadlines
Meets and adheres to Service Level Agreement standards on a consistent basis
Skilled negotiator, who acts as a cross-team liaison
Communicates technical issues to a non-technical audience and fosters collaboration with Engineering, Product, Sales, Tech, and Customer Success
Excellent verbal and written communication skills with a good documentation understanding
Thrives in a problem-solving environment
Strong Orientation to Numbers
Attention to Details
Checklist based Methodical approach to ensure error-free execution
Basic Familiarity with Marketing Concepts is desirable
Demonstrated hunger and ability to learn
Bachelors degree in IT/Computer Science compulsory
Willingness and ability to learn basic HTML and Integration concepts
Experience in Digital Marketing products, implementing and integrating technical programs for non-technical users. This includes clearly explaining processes and concepts.