Head/Lead - Marketing - SaaS/IT (10-13 yrs)

Location: Hinjewadi, Pune

Company: Vsynergize.ai

Experience Required: 10+ years in marketing roles, with a focus on SaaS, IT, or technologydriven companies

About Us: At Vsynergize.ai, we specialize in empowering businesses with advanced technology solutions across telecom, IT, and AI-driven services. We are committed to excellence, innovation, and delivering transformative outcomes for our clients. Our collaborative culture fosters growth, creativity, and high performance, making Vsynergize.ai a preferred partner for global brands. Join us to lead a dynamic marketing team dedicated to expanding our market presence and driving brand impact.

Job Summary:

We are looking for an experienced Head of Marketing to develop and execute a comprehensive marketing strategy that enhances brand awareness, drives lead generation, and accelerates growth. The ideal candidate will bring 10+ years of marketing experience, particularly within SaaS, IT, or technology sectors, and will be skilled in both digital and traditional marketing channels. This role requires a strategic thinker with a hands-on approach who can build and lead a high-performing team, driving initiatives that align with business goals.

Key Responsibilities:

- Marketing Strategy and Planning: Develop and implement an integrated marketing strategy that aligns with business objectives, focusing on brand positioning, customer acquisition, and market expansion.

- Digital Marketing Leadership: Oversee all digital marketing activities, including SEO, SEM, content marketing, social media, and email campaigns to drive brand engagement and lead generation.

- Brand Development: Lead brand management efforts, ensuring consistent brand messaging and positioning across all channels and materials.

- Campaign Management: Design and execute multi-channel campaigns, tracking performance metrics to optimize ROI and increase conversion rates.

- Content Strategy: Drive a content marketing strategy that aligns with customer needs and industry trends, establishing Vsynergize.ai as a thought leader in the tech industry.

- Sales and Marketing Alignment: Collaborate with the sales team to create targeted campaigns, optimize the lead funnel, and improve the sales pipeline.

- Market Research and Competitive Analysis: Conduct regular market research and competitive analysis to identify trends, customer insights, and opportunities for growth.

- Team Leadership and Development: Lead and mentor a talented marketing team, fostering a culture of collaboration, innovation, and continuous improvement.

- Budget Management: Oversee the marketing budget, ensuring resources are allocated efficiently to maximize ROI.

Qualifications:

- Education: Bachelor's degree in Marketing, Business, or related field. MBA or relevant postgraduate qualification is preferred.

- Experience: 10+ years of experience in marketing roles, with a background in SaaS, IT, or technology companies.

- Skills: Strong strategic planning, project management, and analytical skills.

- Proven success in developing and executing marketing strategies that drive business growth.

- Technical Proficiency: Familiarity with marketing automation platforms, CRM systems, analytics tools, and digital marketing best practices.

- Communication: Excellent communication and presentation skills, with the ability to influence stakeholders and collaborate effectively with cross-functional teams.

Benefits:

- Competitive salary and performance-based incentives

- Opportunities for growth and professional development in a dynamic environment

- Access to employee wellness programs, including meals and meditation activities

- Professional development programs and leadership training