Digital Marketing Executive

Roles and Responsibilities

SEO(priority)

• Handling all aspects of SEO(Search Engine Optimization- On-Page and Off-Page SEO), SMO (Social Media Optimization), should be able to work on, plan and execute SEO white-hat tactics.
• Work with web developers and marketing teams to properly implement SEO best practices.
• The candidate should be able to work on keyword research, on-Page, Off-Page, articles, link building, and blogs to attract more traffic to the desired website.
• The websites given to you must be optimized as per the latest standard of Google and Bing to attract the target audience on our websites.
• Link building, PDF submission, Profile creation, and other ranking booster activities
• article and blog submission, link building, forum posting, social bookmarking, local listing, classified posting, blog commenting.
• Carry out On and Off-page SEO activities to enhance the search engine rankings.
• Administer search engine programs (XML sitemaps, webmaster tools, Google Analytics) for purposes of diagnostic reporting on client projects
• Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings on all major search networks.
• Keep attention to the updates of Googles Algorithm.
• Recommendations Optimizing And Updating it.

SMO(priority)

• Create a social media marketing strategy for promoting the brands products and services on various social media channels.
• Build a social media marketing strategy and execute it through competitive and audience research.
• Optimize company pages with each social media platform to increase the company’s social content visibility.
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing.

SEM - Google Ads(Optional)

• Creating, Launching, And Managing Various PPC Ad Campaigns and accounts.
• Assist in the management and tracking of keyword bids, expenditure caps, and other primary account metrics.
• Make Plans For Audience Targeting
• Producing Reports For Ad Management And Insights
• Checking And Monitoring Existing Ad Campaigns And Making.

Requirements

1. Bachelor degree in Marketing, Communications, or a related field.
2. Minimum 3 years of experience in digital marketing, preferably in a similar industry or role.
3. A strong understanding of digital marketing concepts and tools, including SEO, social media marketing, email marketing, and content marketing.
4. Proficient in using analytics tools such as Google Analytics to track and measure the campaign performance.
5. Excellent verbal and written communication skills to effectively convey ideas and engage with the target audience.
6. The ability to work independently as well as collaborate with cross-functional teams.