Digital Marketing Specialist

Position Overview

We are seeking a proactive and skilled Digital Marketing Specialist to join our team at Pathak Brothers Innovations LLC. This role combines expertise in SEO, email marketing, and social media management, with additional responsibilities in content creation, analytics, and collaboration. The ideal candidate will play a vital role in driving organic growth, improving brand visibility, and enhancing customer engagement.

Key Responsibilities

Search Engine Optimization (SEO)

Conduct comprehensive keyword research and competitor analysis to identify growth opportunities.

Optimize website content, meta tags, headers, and URLs for improved search rankings.

Manage technical SEO, including site speed, mobile-friendliness, and crawl issues.

Develop and implement a content strategy with SEO-friendly blog posts, product pages, and FAQs.

Build and manage a high-quality backlink strategy through outreach and partnerships.

Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs.

Email Marketing

Design and execute engaging email campaigns to drive traffic and conversions.

Segment email lists based on customer behavior for targeted campaigns.

Use tools like Mailchimp, Klaviyo, or Microsoft 365 for automation and tracking.

Create visually appealing and optimized email templates for promotions and seasonal campaigns.

Develop a marketing calendar to align email campaigns with product launches and trends.

Social Media Management

Plan and execute organic social media strategies for platforms like Facebook, Instagram, and TikTok.

Create and post consistent, engaging, and visually appealing content.

Monitor performance metrics and engage with followers to build a loyal community.

Use trending hashtags, reels, and creative formats to increase reach and engagement.

Collaborate with influencers and manage user-generated content campaigns.

Content Creation & Blog Management

Write or oversee the creation of SEO-optimized blogs, product descriptions, and ad copies.

Collaborate with the multimedia team to create infographics, videos, and GIFs.

Maintain a content calendar for blogs, emails, and social media posts.

Analytics and Reporting

Track and analyze key metrics for SEO, social media, and email campaigns.

Generate and present monthly performance reports with actionable insights.

Monitor trends in organic vs. paid traffic and recommend adjustments.

Affiliate Marketing & Influencer Outreach

Set up and manage affiliate programs to expand brand reach.

Build relationships with micro-influencers and manage collaborations.

Track ROI and optimize campaigns for influencer partnerships.

Basic Graphic Design & Content Updates

Create simple graphics using tools like Canva or Adobe Spark.

Update website content, banners, and landing pages for seasonal promotions.

Collaborate with the Shopify developer to improve landing page conversions.

Online Reputation Management (ORM)

Monitor and respond to customer reviews on Google, Trustpilot, and other platforms.

Encourage positive reviews from satisfied customers and address negative feedback constructively.

Collaboration with Teams

Work with the Shopify developer to implement SEO recommendations and optimize pages.

Guide the content writer on keyword usage and trending topics.

Coordinate with the multimedia editor for ad creatives and promotional videos.

Skills and Qualifications

Proven experience in SEO, email marketing, and social media management (2-3 years).

Knowledge of tools like Google Analytics, SEMrush, Ahrefs, Mailchimp, and Canva.

Familiarity with Shopify or similar e-commerce platforms.

Basic knowledge of HTML and CSS is a plus.

Excellent communication and collaboration skills.

Strong analytical skills and ability to interpret data to improve performance.

Ability to multitask and meet deadlines in a fast-paced environment.

Why Join Us?

Work with a growing e-commerce company with global reach.

Remote work environment.

Opportunities for growth and performance-based bonuses.

Collaborative and innovative team culture.

Work Schedule

Full-time, Remote.

Based on EST (New York time).

Compensation

Competitive salary with growth opportunities and monthly bonuses.