Digital Marketing Manager

We are seeking a seasoned Digital Marketing Manager with 4 to 8 years of hands-on experience to lead our digital marketing team. The ideal candidate will independently drive our SEO goals, actively strategizing to improve organic traffic and online visibility. You'll be responsible for guiding our designer and content writer in aligning tasks to our overarching SEO objectives.

Key Responsibilities:

- Develop, implement, and manage comprehensive SEO strategies to boost organic search rankings and drive qualified traffic.

- Perform on going keyword research, including discovery and expansion of keyword opportunities.

- Optimize website content, landing pages, and blog posts for search engine visibility.

- Execute both on-page and off-page SEO techniques, ensuring best practices are adhered to.

- Monitor and analyse SEO performance metrics, generating regular reports and recommending adjustments to strategy.

- Collaborate with the design and content teams to ensure SEO best practices are followed across all web assets.

- Oversee link-building initiatives, ensuring high-quality backlinks.

- Manage and optimize PPC campaigns, focusing on ROI and lead generation.- Coordinate LinkedIn marketing strategies to enhance the brand's professional visibility.

- Innovate beyond generic SEO practices, introducing new techniques and strategies that align with evolving search engine algorithms.

Qualifications:

- Proven track record in SEO with measurable success in previous roles.- Strong knowledge of SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).

- Basic understanding of PPC and LinkedIn Marketing, with the ability to integrate these into a broader digital strategy.

- Excellent communication and leadership skills, with the ability to inspire and manage a creative team.

- Ability to think strategically and execute tactically, with a focus on continuous improvement.

Ability to commute/relocate:

• Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)