Manager - Marketing Communication

Responsibilities -

Content Strategy and Execution:

• Guide and mentor a team of writers, designers, and video editors to produce high-quality marketing content.
• Provide actionable feedback on copies and creatives to improve the overall quality and effectiveness of communication.
• Develop a 360-degree monthly marketing calendar, aligning activities across product, partnerships, and customer engagement.
• Audit app content and conduct regular UATs to ensure consistency and alignment with ZETs brand guidelines.

Campaign Planning and Coordination:

• Strategize and execute marketing communication plans across digital channels.
• Collaborate with cross-functional teams to synchronize marketing efforts with product launches and business objectives.
• Monitor and optimize content performance across channels, including push notifications, in-app communications, WhatsApp, and SMS.

Agency and Stakeholder Management:

• Manage external agencies to deliver innovative marketing solutions.
• Liaise with internal stakeholders to ensure seamless coordination and execution of campaigns.
• Oversee vendor relationships and manage marketing budgets effectively.

Customer-First Mindset:

• Bring a customer-obsessed approach to content creation, ensuring messaging resonates with ZETs target audience in Tier 2 and non-metro cities.
• Gather and analyze user insights to continuously refine communication strategies.

Hands-On Execution:

• Be agile and willing to step in where needed, from creating content to brainstorming campaign ideas, to ensure deadlines and quality standards are met.

Requirements:

• Strong verbal and written communication skills.
• Proficient in tools like Google Sheets, Figma, and basic analytics platforms.
• Agile, detail-oriented, and capable of data-driven decision-making.
• Customer-obsessed with a passion for impactful storytelling.
• Open to rolling up your sleeves and contributing directly to campaign execution.
• Proven experience in content strategy, stakeholder management, and creative feedback.
• Previous work in fintech, e-commerce, or internet companies targeting B2C audiences.
• Hands-on experience managing agencies and executing campaigns across online and offline channels.
• Strong Problem Solving and analytical skills.
• Accustomed to dealing with ambiguity in a fast-paced environment.
• Proven ability to collaborate successfully across cross functions.