Marketing Manager

Key Responsibilities:

1. Integrated Marketing Planning:
   

   • Design, develop, and execute integrated marketing plans and programs to enhance brand awareness, engage customers and prospects, and generate new business opportunities.
     

   • Drive cross-selling and up-selling efforts to contribute to the sales pipeline.
     

   • Stakeholder Collaboration:
     

     • Work closely with Field Sales, Channel Sales, Pre-sales, and other stakeholders to manage and implement marketing programs aligned with business goals.
       

     • Budget Management:
       

       • Ensure effective utilization of marketing budgets with a focus on return on investment (ROI).
         

       • Generate reports and analytics to evaluate results against regional targets and optimize marketing programs.
         

       • Channel Marketing:
         

         • Collaborate with the channel team and local partners to develop and execute regional channel marketing programs.
           

         • Manage Market Development Funds (MDF) in collaboration with local partners and key alliances.
           

         • Content Development and Localization:
           

           • Develop and/or localize press releases, sales enablement tools, presentations, collateral, websites, and regional success stories.
             

           • Maintain inventory for marketing collateral and promotional giveaways.
             

           • Internal Communication:
             

             • Communicate relevant marketing initiatives, events, product announcements, and sales enablement tools to the local team.
               

             • Lead and Database Management:
               

               • Manage lead generation and database processes in line with best practices.
                 

               • Implement best practices with the SDR and sales teams, including lead dispositioning, lead qualification, and contact management.
                 

               • Marketing Program Execution:
                 

                 • Orchestrate internal and external resources to launch and execute marketing programs.
                   

                 • Adhere to standardized marketing processes and ensure the adoption of marketing tools.
                   

                 • Digital Marketing and Social Media:
                   

                   • Execute inbound marketing, content marketing, SEO, SEM, social media campaigns, and virtual events to support regional objectives.
                     

                     
                     
                     Requirements

                     • Education: Bachelordegree in Business, Marketing, or a related field.
                       

                     • Experience: 6-8 years of marketing experience, preferably in a business-to-business (B2B) environment.
                       

                     • Technical Skills:
                       

                       • Proficiency in digital marketing, including SEO, SEM, and social media marketing.
                         

                       • Experience with marketing automation platforms (e.g., Marketo) and CRM tools like Salesforce.com.
                         

                       • Proficiency in MS Windows applications.
                         

                       • Project Management: Strong skills in managing multiple projects, prioritizing tasks, and meeting deadlines.
                         

                       • Communication: Excellent verbal and written communication skills with confidence in presenting ideas.
                         

                       • Interpersonal Skills: Ability to build relationships with local sales leadership, cross-functional teams, and peers.
                         

                       • Travel: Willingness to travel occasionally.
                         

                       • Market Knowledge: Understanding of the contact center and customer service market space, including current trends, is a plus.
                         

                         
                         

                         
                         
                         Benefits

                         We are a startup with a dream and vision to grow our business across multiple geographies, with US, Middle East and India as the phase-1 focus.
                         

                         
                         

                         The individual joining the organization can expect to work across multiple departments, learn about many operational aspects of an organization.
                         

                         
                         

                         • Vinz Global would offer the following benefits to the individuals wanting to grow with us.
                           
                         • Healthcare - Group Mediclaim (For Self and spouse and max of 2 children) and a Group Accident Insurance cover
                           
                         • Flexible work hours
                           
                         • 26 Days of annual leaves
                           
                         • Participation in PF
                           
                         • Learning & Development inline with project and organization goals
                           
                         • Certifications inline with project and organization goals
                           
                         • CSR Activities to help pursue your social causes
                           
                         • Employee Referral Incentives
                           
                           
                           
                           ","Primary_Skill":"B2B, Digital Marketing, Marketing Manager","