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Engaged Employer

Zevo360 Technologies

Compare

4.6

based on 2 Reviews

25 Zevo360 Technologies Jobs

Market Manager

Zevo360 Tech Pvt Ltd

4.6

based on 2 Reviews

4-6 years

Kolkata, Mumbai, New Delhi + 4 more

1 vacancy

Market Manager

Zevo360 Technologies

posted 5mon ago

Job Role Insights

Key skills for the job

Digital Marketing Data Analysis SEO Social Media Marketing Public Relations Market Research

+ 4 more

Job Description

Job_Description":"

Marketing Manager

About Zevo360 Technologies: Zevo360 Technologies, founded by Aman Dasot, is a purpose-driven company committed to improving the lives of women and families through technology. We leverage curated content and innovative resources to empower users, fostering creativity and impact-driven growth in a collaborative work environment.

About the Role: The Marketing Manager will oversee the development and execution of both Digital and BTL (Below-the-Line) marketing strategies, aimed at driving brand visibility, customer acquisition, and revenue growth. This role combines strategic planning, team leadership, and a focus on measurable results to maintain a strong brand presence across both online and offline channels.

Key Responsibilities:

Strategic Planning:
- Develop comprehensive digital and BTL marketing strategies aligned with business goals.
- Lead Go-to-Market (GTM) strategies for new products and services in collaboration with the CEO.
- Digital Marketing Execution:
  
  Implement multi-channel digital campaigns across SEO, SEM, social media, content marketing, and email marketing.
  
  Optimize user experience (UX) and user interface (UI) of digital assets for better engagement and conversion.
  
  Manage the organisations online presence, including the website, blog, and social media accounts.
  
  BTL Marketing Execution:
  
  Craft and execute BTL strategies for events, trade shows, and public relations to complement overall marketing goals.
  
  Content Marketing & SEO:
  
  Lead content marketing initiatives, ensuring content creation, distribution, and promotion.
  
  Implement SEO strategies to improve organic rankings through keyword research and on/off-page tactics.
  
  Lead Generation & Customer Acquisition:
  
  Develop lead generation strategies that drive qualified leads and optimize conversion rates.
  
  Monitor and analyze key performance indicators (KPIs) to track lead generation efforts.
  
  Brand Development & Reputation Management:
  
  Strengthen brand identity and positioning through cohesive messaging and public relations.
  
  Monitor online reviews, social media, and customer feedback to maintain brand reputation.
  
  Data Analysis & Performance Tracking:
  
  Use digital analytics tools to assess traffic, conversions, and campaign performance.
  
  Report on ROI and adjust strategies based on insights for continuous improvement.
  
  Agency & Vendor Collaboration:
  
  Work with creative agencies and external vendors to develop and execute marketing campaigns.
  
  Ensure branding consistency across all marketing channels and touchpoints.
  
  Budget & Resource Management:
  
  Manage the marketing budget, optimizing resource allocation for maximum ROI.
  
  Team Leadership:
  
  Lead a marketing team, providing mentorship, guidance, and performance evaluations.
  
  Foster a collaborative, high-performance culture focused on achieving measurable results.
  
  Cross-functional Collaboration:
  
  Align marketing strategies with sales, product, and other teams to meet business objectives.
  
  Maintain relationships with key stakeholders and partners for co-marketing initiatives.
  
  Market Research & Competitive Analysis:
  
  Conduct research to inform marketing strategies and identify growth opportunities.
  
  Attributes:
  
  Strategic Thinker : Ability to align marketing with business objectives.
  
  Leadership : Strong skills in leading and mentoring a team.
  
  Analytical Mindset : Proficient in data-driven decision-making.
  
  Creativity & Innovation : Ability to develop engaging, unique campaigns.
  
  Tech-Savvy : Expertise in digital marketing tools and technologies.
  
  Customer-Centric : Deep understanding of target audiences and customer behaviors.
  
  Results-Oriented : Focused on achieving and optimizing measurable outcomes.
  
  Strong Communication : Clear, effective communication across stakeholders and teams.
  
  Qualifications & Experience:
  
  Education : Bachelor\s degree in Marketing, Business Administration, or related field; MBA preferred.
  
  Experience : 4-6 years in marketing (preferably in a leadership role); experience in digital and traditional marketing required.