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Bits And Byte It Consulting

Compare

4.6

based on 6 Reviews

2 Bits And Byte It Consulting Jobs

Marketing Head

BITS AND BYTE IT CONSULTING PVT LTD

4.6

based on 6 Reviews

3-5 years

Bangalore / Bengaluru

1 vacancy

Marketing Head

Bits And Byte It Consulting

posted 4d ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Event Management SEO Social Media Marketing Public Relations Recruitment

+ 4 more

Job Description

Who We Are?

bits&BYTE was founded by an entrepreneurial group of lifelong experienced, and successful IT professionals. Our focus is to apply IT solutions to challenging and complex business issues. We display our deep dedication and passion for technology in all aspects of our business and how we serve our customers. Corporate Office Based in Bangalore, we focus on flawless execution by developing and maintaining outstanding engineering talent deployed through both our Remote Center of Excellence and at client locations. Our engineering team has impressive credentials relevant to our customers business needs. Built on a foundation of excellence through real-world experience, our team is among the most knowledgeable and trained in the industry. Over the decade, bits&BYTE has enabled customers to realize maximum value from their IT infrastructure investment through smart IT strategy, seamless implementation, and sincere support. We work closely with customers to help them achieve operational agility, efficiency, and accelerate their business transformation through niche technology.

For more information log on to - http://www.bitsandbyte.net/

We are looking for a head of marketing, who will be responsible for overseeing the entire

marketing strategy and execution for bits & BYTE. This includes building the marketing

vision, defining long-term strategic goals and aligning marketing efforts with the businesss

objectives. You will be instrumental in driving demand for our solutions, increasing brand

awareness, and positioning our company as a thought leader in the networking and

cybersecurity space.

Key Responsibilities:

- Marketing Strategy & Leadership:

Lead the development and execution of the company\u2019s marketing strategy, ensuring it

aligns with business objectives and drives growth in networking and cybersecurity

industry.

Set and manage the marketing vision, goals, and key performance indicators (KPIs)

for the department.

- Team Leadership & Development:

Manage and mentor a diverse marketing team, fostering a high-performance culture

and enabling team members to achieve their full potential.

Oversee the recruitment, training, and development of marketing professionals within

the department.

- Brand Development & Positioning:

Strengthen and promote the company\u2019s brand identity to establish bits & BYTE as a

leader in the networking, IT infrastructure, and cybersecurity sectors.

Guide the creation of compelling messaging that speaks to both technical and

executive audiences.

- Demand Generation & Lead Generation:

Oversee and optimize marketing campaigns across all channels (digital, traditional,

content, events) to generate high-quality leads and drive revenue growth.

Utilize data-driven insights to develop targeted marketing initiatives that yield

measurable results.

- Market Research & Competitive Analysis:

Conduct in-depth market research to identify trends, customer needs, and competitive

landscapes.

Use findings to refine marketing strategies and ensure the company remains

competitive in the marketplace.

- Digital Marketing & Technology:

Spearhead the digital transformation of marketing efforts, leveraging tools such as

marketing automation, SEO, SEM, paid media, email marketing, and social media to

increase visibility and engagement.

Lead the integration of emerging technologies to optimize marketing performance.

- Sales & Marketing Alignment:

Work closely with the sales team to ensure marketing campaigns and sales efforts are

fully aligned, driving a seamless customer journey from lead generation to

conversion.

Provide sales enablement tools, such as collateral, case studies, and product training

materials, to support the sales process.

- Budget Management:

Manage the overall marketing budget, ensuring efficient allocation of resources across

channels and campaigns to achieve the best return on investment (ROI).

Report regularly on marketing spend and campaign performance to the executive

team.

- Event Management & Public Relations:

Oversee the company\u2019s presence at industry events, trade shows, webinars, and

conferences, ensuring successful brand representation and lead generation.

Manage public relations initiatives, working with media outlets, analysts, and

influencers to enhance the company\u2019s reputation.

- Analytics & Reporting:

Track, measure, and analyze the performance of all marketing campaigns and

initiatives.

Provide regular reports to the executive team, offering insights and actionable

recommendations for continuous improvement.

Qualifications:

- Education:

Bachelor\u2019s degree in Marketing, Business, IT, or a related field. An MBA or

advanced degree is preferred.

- Experience:

8+ years of progressive experience in marketing, with at least 3-5 years in a

leadership or head-of-department role.

Proven experience in B2B marketing, ideally within the IT, networking,

cybersecurity, or technology sector.

- Skills:

Strong leadership and team management skills with a focus on mentorship and career

development.

Deep understanding of B2B marketing strategies, digital marketing channels, and

demand generation techniques.

Strong knowledge of marketing analytics, tools, and platforms (e.g., Google

Analytics, HubSpot, Salesforce, etc.).

Excellent communication and presentation skills, with the ability to influence at all

levels of the organization.

Exceptional strategic thinking and decision-making abilities.

- Preferred Experience:

Experience in the cybersecurity, networking, or enterprise IT software industry.

Familiarity with SaaS, subscription-based models, and enterprise-level solutions.

Experience with managing large-scale marketing budgets and delivering measurable

results.

Expertise in both traditional and digital marketing strategies (SEO/SEM, content

marketing, paid media, email campaigns, etc.).

Why Join Us?:

- Be part of a high-growth, innovative company within the rapidly evolving networking

and cybersecurity space.

- Opportunity to shape and drive the marketing strategy for a leading IT company.

- Competitive compensation and benefits package.

- A dynamic and collaborative team environment where your contributions will be

valued.