Social Media Manager

Key Responsibilities:

• Content Creation & Strategy: Develop, curate, and manage high-quality, engaging content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).

• Community Management: Engage with followers, respond to comments, and actively participate in conversations to build and nurture a loyal community.

• Campaign Management: Plan, execute, and track social media campaigns from start to finish, ensuring alignment with overall marketing goals.

• Analytics & Reporting: Monitor social media performance, track key metrics, and provide monthly reports on engagement, reach, and conversion rates.

• Brand Voice & Messaging: Maintain a consistent brand voice and ensure all content aligns with the companys mission and values.

• Trends & Innovation: Stay up-to-date on industry trends, emerging social media platforms, and new content formats to keep our social media presence fresh and innovative.

• Collaborations & Partnerships: Work closely with other departments (marketing, PR, design) to support cross-functional initiatives and partnerships.

• Paid Social Campaigns: Oversee paid social media advertising efforts, including budget management, ad creation, and performance optimization.

Qualifications:

• Proven experience as a Social Media Manager or similar role (3+ years preferred).
• In-depth knowledge of social media platforms, best practices, and trends.
• Strong copywriting, editing, and content creation skills.
• Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with analytics tools (Google Analytics, Facebook Insights, etc.) and the ability to analyze data to inform strategy.
• Excellent communication skills and the ability to work well in a collaborative, fast-paced environment.
• Creative, self-motivated, and able to manage multiple projects simultaneously.
• A strong eye for design and understanding of visual content best practices is a plus.

Preferred Qualifications:

• Familiarity with SEO and content marketing strategies.
• Experience running paid social campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.).
• Knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Why Join Us:

• Be part of a dynamic and creative team.
• Opportunity for professional growth and development.
• Competitive salary and benefits package.
• Flexible work environment