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6 Vendasta Technology (India) Private Limited Jobs

Vendasta - Senior Manager - Product Marketing (7-8 yrs)

7-8 years

Vendasta - Senior Manager - Product Marketing (7-8 yrs)

Vendasta Technology (India) Private Limited

posted 1mon ago

Job Role Insights

Flexible timing

Job Description

Senior Product Marketing Manager.

Location: Chennai, India.

Your Impact:

- Own the development and execution of comprehensive go-to-market strategies for foundational products, ensuring alignment with business objectives and customer needs.

- Refine and champion consistent positioning and messaging for products across various customer segments.

- Serve as a subject matter expert on Vendasta's products, their market impact, and competitive positioning.

- Conduct in-depth research to understand market trends, competitive landscapes, and customer pain points.

- Leverage data to identify opportunities for product differentiation and growth.

- Collaborate with Product and Sales teams to align strategies with customer needs and buying behavior.

- Lead the planning and execution of product launches, ensuring seamless cross-functional coordination and on-time delivery.

- Oversee the creation of high-impact assets, such as re-brandable presentations, one-sheets, and sales enablement materials.

- Monitor and optimize launch effectiveness, analyzing metrics such as user adoption, campaign performance, and sales impact.

- Act as a strategic partner to Product, Sales, and Design teams to ensure alignment across initiatives.

- Manage the regular updating and optimization of marketing assets to reflect product enhancements and new releases.

- Provide training and resources to Sales teams to enhance their understanding of product benefits and positioning.

- Define and track key performance indicators (KPIs) to measure the success of marketing efforts.

- Use data insights to drive continuous improvement in messaging, campaign strategies, and asset development.

- Stay ahead of industry trends to position Vendasta as a leader in the market.

What you bring to the table:

- 7-8+ years of experience in product marketing, with a strong preference for SaaS or B2B technology environments.

- Proven track record of developing and executing successful go-to-market strategies for complex products.

- Strong understanding of marketing principles, customer journey stages, and product lifecycle management.

- Expertise in project management tools like Jira and Confluence, as well as marketing tools such as HubSpot or similar platforms.

- Exceptional communication, presentation, and analytical skills.

- Collaborative and proactive mindset, with the ability to thrive in a fast-paced, dynamic environment.

- Bachelor's degree in Marketing, Business, or a related field is preferred; an MBA is a plus.

About Vendasta:

So what do we actually do? Vendasta is a SaaS company composed of a company of global brands including; MatchCraft, Yesware and Broadly, that builds and sells software and services to help small businesses operate more efficiently as a team, meet more client needs, and provide incredible client experiences.

We have offices in Saskatoon, Saskatchewan, Boston and Boca Raton Florida and Chennai, India.

Perks:

Benefits health insurance.

Paid time offs.

Training & Career Development: Professional development plans, leadership workshops, mentorship programs, and more!.

Free Snacks, hot beverages, and catered lunches on Fridays.

Culture comprised of our core values: Drive, Innovation, Respect, and Agility.

Night Shift Premium.

Provident Fund.


Functional Areas: Other

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What people at Vendasta Technology (India) Private Limited are saying

What Vendasta Technology (India) Private Limited employees are saying about work life

based on 82 employees
77%
94%
76%
82%
Flexible timing
Monday to Friday
No travel
Day Shift
View more insights

Vendasta Technology (India) Private Limited Benefits

Submitted by Company
Cafeteria
Free Transport
Health Insurance
Free Food
Work From Home
Submitted by Employees
Work From Home
Health Insurance
Job Training
Team Outings
Soft Skill Training
Free Transport +6 more
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Vendasta Technology (India) Private Limited Chennai Office Location

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Chennai, Tamil Nadu Office
Headquarter
Sai Supreme, First Floor, Np 28, SIDCO Thiru Vi Ka Industrial Estate, Ekkatuthangal Chennai, Tamil Nadu
600032

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