Vedantu - Planning & Growth Specialist - YouTube Operations (2-10 yrs)

YouTube - Planning & Growth

About Us:

Founded in 2014, Vedantu emerged as a visionary in the ed-tech space, pioneering the shift towards online education in India. Our name, derived from 'Veda' (knowledge) and 'Tantu' (network), reflects our mission: to create a vast network of knowledge accessible to all. We embarked on a journey to transform the educational landscape, leveraging technology to make quality education available, affordable, and personalized.

Job Title: Strategy and Planning Specialist - YouTube Growth & Revenue

Summary:

- We're seeking an analytical, data-driven professional with a strong business planning and financial mindset to drive growth and strategic planning for our YouTube operations. This role focuses on uncovering growth levers, analyzing patterns, and optimizing our lead-to-admission pipeline. The ideal candidate is sharp, resourceful, and thrives in a startup environment, leveraging data and insights to create impactful strategies.

Key Responsibilities:

1. Strategic Planning & Analysis:

- Develop short- and long-term strategic business plans aligned with the company's growth goals.

- Identify growth levers by analyzing YouTube channel performance data, trends, and historical patterns.

- Provide actionable insights into what's working, what's not, and the reasons, backed by data.

- Identify risks and opportunities within the competitive landscape to inform decision-making

2. Performance Tracking & Insights:

- Build and manage dashboards to monitor key performance indicators (KPIs) across the YouTube funnel (views, engagement, leads, conversions).

- Conduct deep-dive analysis to understand growth patterns, identify performance bottlenecks, and suggest corrective actions.

- Track planned vs. actual performance across channels, lead sources, and conversion rates (CVRs).

3. Data-Driven Decision Making:

- Ensure data readiness by gathering, cleaning, and analyzing datasets to uncover insights.

- Conduct root cause analysis (RCA) on pipeline inefficiencies and recommend strategic interventions.

- Use advanced spreadsheet and data visualization tools to support insights and planning

4. Financial Planning & Revenue Optimization:

- Develop financial models and forecasts for lead generation and conversion initiatives.

- Plan marketing budgets and allocate resources based on ROI from various channels and campaigns.

- Strategize and oversee the entire conversion journey, from lead generation to admissions.

5. Market Research & Benchmarking:

- Study historical performance and industry trends to identify competitive opportunities.

- Benchmark against YouTube growth best practices and similar channels to stay ahead of the curve.

- Provide recommendations for course/product strategies and go-to-market (GTM) plans.

6. Cross-Functional Collaboration:

- Work closely with marketing, sales, and operational teams to ensure alignment with strategic objectives.

- Collaborate with distributed teams (e.g., regional or center-specific teams) to implement initiatives.

- Facilitate communication across departments to drive execution of growth strategies.

7. Execution & Hustle:

- Roll up your sleeves and hustle to execute strategies in a fast-paced, startup environment.

- Ensure the seamless integration of marketing and sales budgets to optimize resources.

- Suggest and implement initiatives with measurable outcomes for YouTube growth.

Qualifications:

- 2+ years of experience in YouTube Strategy, Programming and Revenue planning.

- Proven ability to extract insights from large datasets and communicate them effectively.

- Strong analytical, problem-solving, and decision-making skills with a sharp reasoning ability.

- Expertise in Excel and data visualization tools; familiarity with analytics tools is a plus.

- Hands-on experience with financial modeling, budgeting, and forecasting.

- Exceptional communication and presentation skills, with a knack for storytelling through data.

- Experience in a startup or dynamic environment with a proven ability to hustle and execute.

Preferred Skills:

- Familiarity with YouTube analytics and growth strategies.

- Experience working with conversion funnels and lead-to-admission pipelines.

- Ability to identify and implement growth levers for digital channels.

Why Join Us?

- Opportunity to shape the growth strategy of a high-impact YouTube channel.

- Work in a dynamic, fast-paced environment with room for innovation and creativity.

- Collaborate with a passionate team of growth-focused individuals driving meaningful results.