Manager - Senior Product & Consumer Insights Researcher (6-12 yrs)

About the Role:

We are seeking a skilled and passionate Senior Product & Consumer Insights Researcher who is committed to delivering clear, actionable human and product insights. This role requires a strong foundation in both ethnography and product research, making prior experience in both disciplines essential.

Key Responsibilities:

- Design, execute, and analyze research studies to help product teams understand key success factors.

- Develop meaningful consumer segmentation and prioritization strategies for business and brand teams.

- Test and analyze new prototypes with target consumers to refine and optimize product development.

- Balance in-person and automated research insights to drive product excellence.

- Formulate research hypotheses, conduct analysis, and synthesize findings into clear, concise reports aligned with business objectives.

Qualifications & Skills:

- Bachelor's/Master's degree in a relevant field.

- 6+ years of overall research experience.

- Minimum 4 years of hands-on experience in physical product research, leading projects from planning to execution.

- Expertise in designing and conducting mixed-method user research.

- Passion for experimenting with research methodologies to improve outcomes.

- Strong facilitation and user interaction skills.

- Detail-oriented with a disciplined approach to documentation.

- Adherence to strong ethical standards in research.